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        "Form Is Function" by Alexander Obenauer — 'Final Draft' Signed Limited Edition Pre-Sale

        "Form Is Function" by Alexander Obenauer — 'Final Draft' Signed Limited Edition Pre-Sale

        In Form is Function, I will share with you what cognitive science teaches us about the well-researched psychology of optimal experience and other psychological phenomena that serve as the underpinnings to designing truly great, intuitive, and empathetic software.

        I’ll explore — at length — a set of 10 rules you can use to create products that help your users achieve optimal experience, known as being “in flow”. 

        With each rule, I’ll share examples, case studies, exercises, and thought starters, all so you can design world-class software, whether you’re just starting to explore product design, or you’re ten versions deep into a product you need to perfect.

        At Mindsense, we’ve long believed that, when leveraged thoughtfully, form is function. This book is a strong testament to that belief, by breaking down case studies of industry-leading examples, including our own. I'll share with you the principles, rooted in psychology, that helped us design far better products of our own. So much better that they landed in the #1 spot in the entire Mac App Store in over 50 countries, as well as in the elusive 1K club on Product Hunt.

        I will walk you through the well-researched psychological phenomenons that product designers should understand and take advantage of to create world-class, deeply intuitive and engaging products, and how to apply them to your own product designs through case studies, examples, exercises, and thought starters.

        Most of all, I hope this book helps support a deeply fulfilling hobby or career of yours.

        It's printed in a beautiful dust jacket hardcover book with full-color, glossy pages.

        If you want the book earlier than anyone else, in a limited edition, signed & numbered, and to submit any final feedback before public release, then grab yours today.

        This is a "Final Draft" Limited Edition run — just 100 available of a final draft before public release will be sold, so order yours before it runs out.

        If you have any questions, email me at alex@mindsense.co.

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        • You'll get one of the 100 "Final Draft" Limited Edition copies, signed and numbered, when it goes to print in late summer, 2017
        • Ships Late Summer 2017
        • Limited Edition Only 100 Available
        • Signed & Numbered
        • Cover Dust Jacket Hardcover
        • Pages Premium full-color

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