ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” Here’s the description of the session from the show brochure:
"This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.
Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed. Panelists include:
Jason Bolles, SVP of Advanced Advertising, Nielsen
Jane Clarke, CEO and Managing Director, CIMM
Michael Collette, CEO, Dativa
George Ivie, CEO and Executive Director, MRC
Lindsay Lamont, Group Product Manager, Tubular Labs
Zeev Neumeier, Founder, Inscape
Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
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