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      $145

      TVOTNYC2019 - Understanding the Fragmented Audience: New Developments in Measurement and Data Science

      ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” Here’s the description of the session from the show brochure:

      "This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.

      Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed. Panelists include:

      Jason Bolles, SVP of Advanced Advertising, Nielsen

      Jane Clarke, CEO and Managing Director, CIMM

      Michael Collette, CEO, Dativa

      George Ivie, CEO and Executive Director, MRC

      Lindsay Lamont, Group Product Manager, Tubular Labs

      Zeev Neumeier, Founder, Inscape

      Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)

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      • Downloadable Audio File
      • Size 41.6 MB
      • Duration 45 minutes

      Purchasing TVOTNYC2019 - Understanding the Fragmented Audience: New Developments in Measurement and Data Science...

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      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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