I've been using my personal website to generate interest in my services for years.
My website provides fuel for my six-figure yearly freelance career.
It's been tweaked, modified, tested, added to and removed from in this time.
Leaving me with 100s of valuable lessons learned in what makes personal websites successful.
This is what my inbox looks like every month:
278 leads from 7,012 clicks in 2020; all organic, no paid ads.
The biggest lesson learned of all?
When your personal website is good, you need less traffic than you think.
And because your personal website is good, you can increase results by driving more traffic at any time.
The first step is creating a good personal website.
And that's what this course is all about.
What You'll Learn
Across 12 video modules you'll learn:
Why having a personal website opens you up to opportunities from all angles
How to choose the best tools to assemble your personal website
How to structure your pages to increase conversions
The style and layout strategies that get your content seen
Which pages to include and what to show on them
How to gain trust through your personal website that gets you work
How to position your personal website to gain an audience that will buy from you
Why messaging raises personal brand awareness and how to create yours for your website
How to write convincingly to encourage people to get in touch with you
How to craft offers that present value effectively to get leads and make sales
The tactics I use to drive relevant traffic to my personal website
Methods to monetise your personal website from different sourcessimultaneously
How to test your personal website's performance and improve it over time
Course Sample
Click here to see a 60-second sample from the course.
Praise From Buyers
"Although I'm a designer, websites are my least favourite thing to design. They're complex, the tools are awkward and unless you know what you're doing a "three day job" becomes a six month battle.
But, by the end of TPWP all of those frustrations melted away. Finally someone had put together a website course without the fluff.
I felt I could finally tackle my website with ease and clarity.
Tom took it back to first principles and didn't hold back on sharing his expertise. I'm actually excited to start designing my new website now. Thanks Tom!"
"The Personal Website Playbook not only shows you why your personal website is important but how to make the most of it. It's clear and concise while giving you all the information you need for a successful website.
A no-brainer for freelancers and incredibly useful for anyone trying to create an online presence."
"I've had my own ideas for a personal website for some time, but Tom's playbook was the roadmap I needed to put it into practice. Everything started to become clear on how my website should be structured for my audience's needs. I now understand how to prioritise my messaging and use the layout of my website to convert users.
The layout and style section was particularly useful in seeing how Tom uses storytelling to direct users through a website. The bulleted slides made his advice super easy to implement and acted almost like a checklist as I built my own site.
Being able to follow a tried-and-tested approach, in a digestible format, has made a huge difference and has allowed me to finally get over the line and finish my personal website."