How do you create engaging and authentic content for your hotel? What stories make your guests tick? And where do you find interesting stories to tell within the walls of your own property?
All this, and much more, is addressed in this e-book written by Author, hotel marketing expert and storyteller, Regitse Rosenvinge, who has more than a decade of experience working with travel- and hotel brands. Regitse is the founder of Room22 - an agency specialising in content creation for independent and historical hotels.
More than just a guide, Storytelling for Hotels will teach you how to find your hotel's unique brand voice and how to leverage the potential of your property through content marketing. Quality content isn't just a numbers game - it's about understanding what sets your hotel apart from others on the market and catering to the desires of your guests.
𝐖𝐡𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤?
First and foremost, because you can't afford to overlook the importance of storytelling and quality content anymore. More than ever, hotels must embrace their unique DNA and attract guests by being authentic and sharing interesting stories. In the wake of Covid-19, there's a huge demand for this in the hospitality industry, so don't waste your chance; get on the bandwagon and learn how to craft quality stories that will increase your bookings and save your bottom line.
In the hospitality industry especially, storytelling is the glue that holds everything together. It's the reason why travellers choose one hotel over another - and whether they remember that hotel experience long after checking out or not.
Storytelling for Hotels is aimed at hoteliers, marketing managers and general managers - and anyone working with marketing and communication for hotels and travel brands.
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