eBook: Digital Adaptation

Digital is not just another tool we can bolt on to our businesses. It has transformed our world and our organisations need to adapt to this new reality. In this ebook Paul looks at what steps you need to take in order to ensure your organisation succeeds in the digital economy.

If you've got enough of your co-workers not understanding the Web, Digital Adaptation is just what you need — ideas and concepts that you can put in front of senior management to make real changes. You'll learn to:

• Tackle bureaucracy and overcome legacy culture,
  
• Develop a flexible and effective digital strategy,
  
• Use responsibility matrix to minimize delays and costs,
  
• Adopt a digital culture and become digital by default,
  
• Apply techniques from mid-sized and large organizations,
  
• Avoid toxic practices and improve internal processes,
  
• Organize teams and boost their efficiency,
  
• Embrace social media and use them effectively,
  
• Understand the value of a digital team and invest in them,
  
• Break down the walls and nourish collaboration, ownership and innovation.

For more information on the book or to buy a physical copy visit:

digital-adaptation.com