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      Social Entrepreneurship: A Guide for Sustainable Entrepreneurs

      Social entrepreneurship was first investigated in the 1990s and emerged naturally with the popularization of ecopreneurship, no surprise given that it was impossible for ecopreneurs to achieve their goal of “changing the world” and improving the overall quality of life without also acting in a socially responsible fashion.  However, as opposed to the ecological and environmental issues and problems that ecopreneurs were focused on, social entrepreneurship gathered speed on the heels of four trends: global wealth disparity; the growth of the corporate social responsibility movement; market, institutional and state failures; technological advances and shared responsibility.  This Guide provides an introduction to social entrepreneurship, which seeks to launch and build companies that are entirely focused on combining good business with good citizenship, and to the leaders of these companies, the “social entrepreneurs” who are primarily interested in improving society rather than maximizing profits while nonetheless demanding high performance standards and accountability for results.

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      • Size 313 KB
      • Length 20 pages

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