Today's patient typically searches online when choosing a physician -- even when referred by another doctor or a trusted friend or family member. Whether they want to get more information about your practice before booking an appointment, or simply want to see if your practice takes their insurance, patients will look for you online -- and, when they do, they're likely to be presented with several directories and physician ratings sites at the top of their search results. What will they find about your practice when they visit those top-ranking directories? And will it lead a patient to your practice or send her away?
Managing your practice's online reputation starts by knowing where patients are finding you online -- and making sure the information they find in those places is correct and includes all of your practice's important details. Because directory publishers rely on public sources that are often shockingly out-of-date, it's up to physicians, practice managers and their staffs to take control of this information. It's the first step to creating a helpful, accurate and positive image for your practice online.
This digestible, practical, step-by-step guide will help you get started on managing your online reputation by demystifying the crucial first step: being listed correctly and completely on the sites where patients go to find physician information. It's easy and it will give you a significant leg up on other practices who are hoping to reach the same prospective patients. This ebook shows you how!
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