Google Ads Shopping Advertising Certification Exam Answers
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
Google Ads Shopping Certification exam was updated in the new Google Academy for Ads experience SkillShop. During the exam you get 46 questions randomly from 150 possible questions pool.
Score 100% in last review.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
What can Local Catalog Ads do? Select All Correct Responses
Reach mobile shoppers Drive store visits Promote store deals
All of the above
Which of the following is something retailers shouldn't do in a shifting retail landscape?
Accelerate by making data the foundation of everything they do
Connect with customers anywhere and everywhere they are in a brand-ﬁrst way
Provide minimal information to simply things
Remove friction to drive action
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Any shopping queries Broader queries Local intent queries
Long-tail or speciﬁc queries
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Ad creation Targeting Bidding
True or false? Shopping ads use product data to determine how and where to show ads.
True or false? Shopping campaigns can help promote online and local inventory.
OﬃceKing is a well-established business that's been running print ads for their oﬃce-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What's one distinguishing feature of Local Catalog ads?
They use the consumer's name throughout the ad. They're published on 100% recycled materials.
They enable OﬃceKing to measure store visits.
They encourage customers to call OﬃceKing, rather than visit.
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Machine learning will choose an ad schedule for campaigns without her input. Location targeting is not decided by machine learning.
Machine learning helps her set the appropriate bid for each and every auction.
Machine learning will choose the keywords used to serve her ads to users.
What's one way to use Google's data across all platforms, to increase your retail company's performance and proﬁtability?
Create insightful and popular video promotions. Build e-mail lists for marketing to new customers.
Personalize the customer experience wherever they may be searching.
Identify proﬁtable geographical regions for new stores.
Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
By appearing in more page positions than other ads
By showing ads more frequently than other campaign types By providing product details to attract better qualiﬁed leads By including a product demonstration that entices consumers
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Target return on ad spend (Target ROAS) Maximize conversions
Target impression share
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) Select All Correct Responses
Simulation Distribution Instrumentation Diﬀerentiation Validation
Shopping ads help online businesses drive sales even before potential customers open ads for their products. That's because shoppers are more likely to complete a purchase under what conditions?
When a business's ad is the only one to appear in search results. When an ad is placed in multiple locations throughout search results. When they're better informed prior to opening the ad.
When an ad features an animated product image gallery.
How does automating your bid contribute to a successful Google Ads campaign?
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task. Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.
The customer journey has become more direct, so setting bids should be based on general user behavior.
Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?
They inform customers if the manufacturer of a product certiﬁes a retailer's in-store stock. They direct customers to ﬁnd the cheapest price for the product you're advertising.
By giving shoppers instant savings on the products they're actively looking to purchase
By providing relevant information, such as store hours, address, and product availability
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Shopping, and App Social, Video, App, Audio, and Shopping Ads Search, Print, TV, Shopping, and App
Search, Display, Video, Print, and App
Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Video Display Shopping Search
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company's brand. What will Susan need to create a successful Showcase Shopping ad?
A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
Curated lifestyle images and creative copy to set her products apart from the competition.
An exciting discount coupon promotion that will attract high volumes of online traﬃc to her company's website.
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
By e-mailing daily summary reports to business owners.
By having Smart Shopping campaigns use simple setup templates.
By automating bid optimization and audience targeting.
By automatically uploading product details from manufacturers' websites.
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Target cost-per-acquisition (tCPA) Target return on ad spend (tROAS) Maximize clicks
Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company's ﬁnances, so she's worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
Smart Shopping campaigns automate staﬃng schedules and budget allocation.
Smart Shopping campaigns automatically trigger reordering items with low stock levels. Smart Shopping campaigns automatically notify Alice directly after each sale.
How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Shopping ads let you surface your local inventory, and share store details for users searching near a store.
Shopping ads feature 60-second product video reviews, heightening potential customer interest.
Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information. Shopping ads use speciﬁc keywords to show products that most closely match what your potential customer is looking for.
What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.) Select All Correct Responses
Customer surveys Free shipping Product ratings One-click purchase
360-degree product view
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities Targeting, auctions, and campaign cost-per-click Location, calls-to-action, and user conversion costs Budget, competition, and user thought processes
A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to ﬁnd his Local Inventory ads?
On a billboard anywhere in North America
In a Google search from a device anywhere in North America
In Google search from a device within 30 miles (48 km) of a Shiny Shoes location
On a radio station anchored within 30 miles (48 km) of a Shiny Shoe's location
How can Performance Planner serve your business?
By ﬁnding areas of your total budget that could contribute to marketing
By determining which of Google's ads are most appropriate for your brand By teaching your employees the fundamentals of personal budgeting
By optimizing your ad budget for maximum growth
What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.) Select All Correct Responses
By using benchmarking data to get insights into your market's business landscape.
By providing third-party tools that can help you obtain impression-share data.
By helping you identify growth opportunities with impression-share data.
By providing suggested retail prices for your products based on market analysis. By ensuring your ads automatically respond to personal events, such as birthdays.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings' customer base. Why is a Showcase Shopping ad the right choice for Chris?
It includes only the lowest-priced product for the search term, which drives new clicks.
It uses A/B testing functionality to test a variety of diﬀerent ads, to help customer discover your brand while looking for what to buy. It directs potential customers to a brick-and-mortar store near them.
It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.
How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
The combination of price and image lets customers judge the quality of the product. Potential customers can quickly see whether the product ﬁts their expectations. People click on ads with images more often than plain text ads.
Potential customers can choose a speciﬁc product color before clicking the ad.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses
Hank wants to use a "Maximize Conversions" campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended Campaign-level Target ROAS (return-on-ad-spend) A recommended average daily budget
Recommended campaign bid scaling
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To ﬁnd growth opportunities regarding device targeting To identify the most proﬁtable location targeting
To take advantage of seasonal trends throughout the year
To allocate budgets that drive incremental conversions
Lance has been running Local Inventory ads to promote his antique toy shop. He's considering running additional ad campaigns with Google. What's an easy next step Lance can take to expand his brand's marketing reach?
Test a new brand identity and color scheme in his old Local Inventory ads. Expand and renovate his brick-and-mortar store for more curb appeal.
Transition entirely to digital marketing by eliminating traditional print materials.
Run targeted Local Catalog ads using data from existing Local Inventory ads.
Carey has used Google Ads for some time, but he recently found he doesn't have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey's Google Ads management workload?
By only allowing Carey to edit his ads once a month
By restricting Carey to basic templates with limited options
By automating Carey's ad placement and bidding
By notifying Carey after each sale
Gemma wants to promote her online handbag business to a wide audience. But she's busy creating handbags for her clients, and has little time to manage the speciﬁcs of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
By ensuring Gemma's entire product range is shown each day. By automatically showing her ads in every eligible country.
By showing her ads across multiple audiences and networks.
By trying to show her ads as often as possible for any given search.
Jodi creates custom hair pieces. She just launched her ﬁrst online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi's Showcase Shopping ad be featured?
In print materials that contain ads from other hair accessory brands. On a mobile Google search for "cute hair accessories" in the sidebar. In a sidebar on the website for other hair accessory brands.
At the top of a Google search for "cute hair accessories."
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Revenue-focused bidding Conversion-focused bidding Consideration-focused bidding Awareness-based bidding
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
By setting her bids when auctions happen.
By guaranteeing improved results.
By automatically setting the maximum CPC bid limit. By keeping her ads updated with new copy.
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select All Correct Responses
Boost your conversions by connecting you to people in the moments that matter. Help you reach a wider audience and maximize exposure.
Coach your company to fully move to an online-only presence. Cap the number of ads you pay for, based on your business.
Place your business's ads on every available search engine.
Which statement is true about Shopping ads?
They give shoppers limited information in order to increase curiosity regarding a product or service. They use an easy-to-understand format to give shoppers all the information they need at a glance. They let sellers use ﬁlters to decide exactly how and where to show their ads.
They test multiple images to determine which shots are the most appealing.
Which statement describes modern shopping behavior?
People are buying less often, but more items each time. People are buying more often, and more items each time. People are buying less often, and fewer items each time. People are buying more often, but fewer items each time.
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $21,000 to generate 1,400 conversions and a CPA of $15 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $40,000 to generate 2,000 conversions and a CPA of $20
If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Select All Correct Responses
Map view, where potential customers can ﬁnd Klothes for Kats' brick-and-mortar location.
Main view, where potential customers can ﬁnd directions to Klothes for Kats.
Product view, where potential customers can see recent purchases made by existing customers.
Main view, where consumers can quickly see key information about Klothes for Kats.
Product view, where potential customers can see a particular cat dress available from multiple vendors.
Laura's website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do ﬁrst to up her conversion rate?
Make sure her checkout page is live and that purchases can be completed.
Ask for an email address from visitors so she can reach out with additional marketing. Oﬀer discounts to keep consumers from making their purchases elsewhere.
Test a new brand identity and color scheme
BetsysBookBar is a book store and cafe that's had a brick-and-mortar location for years. They're looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.) Select All Correct Responses
Select an online ad from a similar business and recreate it. Upload a product list from an Excel spreadsheet.
Use a Google-hosted local storefront.
Use a Bing-hosted local storefront.
Create a customized merchant-hosted local storefront.
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The ﬁrst of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Proﬁt and privacy Options and tracking Control and results Credits and context
The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What's most likely to be the problem?
Your website doesn't have a blog page to attract multiple page loads. Your navigation menu is not descriptive enough.
Your website is too slow to load quickly on mobile devices.
There are too many reader-pleasing images on your landing page.
Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante's Local Catalog ad? (Choose two.) Select All Correct Responses
On roadside signs in high-traﬃc areas. On a website during mobile browsing. In the mail.
In the results of a Google-powered search on a desktop computer.
In any of three-million sites and apps.
Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she's considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
By recruiting existing customers as spokespeople to drive awareness of her store locations.
By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
By attracting potential customers who usually search for artisan soaps.
By placing billboards in neighborhoods likely to have many artisan soap lovers.
Jonah's Surf Shop has been running Google ads for years, and now they're interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Anna, who's unsure whether she wants a surfboard or a stand-up paddleboard.
Rob, who wants to see a speciﬁc board in-store before he'll purchase it.
Mandi, who's looking for the lowest price, regardless of location.
Brian, who's hoping to make a quick online purchase during his lunch break.
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads, your ads will show on every available search engine.
With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what your budget will be on a daily basis.
A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a speciﬁc, potential customer type. Which potential customer would beneﬁt from Simpson Shoes running a Local Inventory ad?
Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available. Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.
Brandon, who does an online search for men's shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
Paul, who's looking for the cheapest pair of shoes regardless of location or discounts, because they'll be used for gardening.
Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman's Shopping campaign ads appear on mobile devices?
Only at the top of the search results.
Only at the bottom of the search results. Evenly spaced throughout the search results. At the top and bottom of search results.
A single branch of Simpson Shoes has been operating since 1917. They recently ran their ﬁrst online ad and after its launch the owner wanted to see the ad online. Where should the owner search to ﬁnd his Local Inventory ad?
On a billboard near the entrance to Simpson Shoes shop.
When he is nearby Simpson Shoes using Google Maps to navigate. In the sidebar during a search for Simpson Shoes shop hours.
When he is nearby Simpson Shoes searching online for an in-stock style.
Millie is managing a Google Ads campaign for a new client who's tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Revenue-focused bidding Conversion-focused bidding Awareness-based bidding Consideration-focused bidding
What's one way to create a seamless experience for your retail customers?
Send e-mails to all previous visitors, oﬀering free gifts.
Create a landing page that displays the most popular products bought each day. Provide a discount for returning visitors.
Make sure that items added to a cart are saved for later visits.
Mary owns an automotive parts store, and wants to differentiate her brand. She's considering launching new ads with Google to inﬂuence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.) Select All Correct Responses
In the Google Shopping app.
On other automotive parts stores' websites.
In text messages sent from the Google Shopping app. At the top of Google searches on desktop computers. At the top of Google searches on mobile browsers.
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two diﬀerent marketing objectives
To prevent campaigns from becoming “Limited by Budget”
To avoid any potential keyword duplicates between diﬀerent marketing objectives
So that seasonal trends can be better identiﬁed for each individual marketing objectives
Today, customers demand more from store owners with virtual storefronts. They want to know that the products they're looking for are in-stock before they make a trip to a physical location. How can Google Shopping's Local Inventory Ads help store owners meet this demand?
Local inventory ads direct shoppers to better prices for the same products in your ads.
Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers). Local inventory ads lets local shoppers know that the store has the items they're looking for. Local inventory ads provide customers with alternative products that match the criteria.
How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
Smart Shopping campaigns are all based on single-size and standardized templates. Smart Shopping campaigns work entirely from the archived content of a business website. Smart Shopping campaigns automatically adjust product pricing by region.
Smart Shopping campaigns automate key features of ad creation and placement.
How can advertisers use Shopping ads to grow sales?
By targeting shoppers by college degrees, employment positions, and leadership roles By choosing color schemes that match their website's appearance and style
By selecting a speciﬁc location on the search results page for their ads to appear
By taking advantage of Google customer reviews and oﬀering merchant promotions
You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed. Why is Google Ads a viable option?
Google Ads allows you to cap the number of ads you pay for, based on your business. Google Ads oﬀers separate auctions for low budgets.
Google Ads gives you control over your budget.
Google Ads guarantees phone calls to your business.
Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select All Correct Responses
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing. Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting.
What can automated bidding help an advertiser improve?
Calls-to-action Competition Performance Languages
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses
Place ads for his business on all search engines.
Helps users ﬁnd and discover his products
Increase overall installs and interactions with his app. Provide clear forecasts that allow for smoother purchasing. Sell him business leads at a preset price.
How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
Customers can view and interact with attractive and engaging videos that show them how a product can be used.
Customers can view and interact with attractive and engaging ads that are displayed based on a product category they speciﬁed.
Customers can view and interact with attractive and engaging ads that are tailored speciﬁcally for audience segments based on demographics.
Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
Which two brand qualities are today's consumers most likely to ﬁnd helpful? (Choose two.) Select All Correct Responses
Oﬀering discounts for bulk purchases.
Providing a seamless experience. Creating an automatic e-mail subscription. Making it easy to discover new things.
Sharing their data with similar vendors.
What is a valid recommendation that the Performance Planner can provide?
Set a speciﬁc target CPA (cost-per-acquisition)
Add a themed group of negative keywords
Apply speciﬁc bid adjustments to device and location targeting Create alternative versions of best performing ad variations
Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Angelo can add new product groups and arrange them to show how many clicks a speciﬁc book received. Angelo can use benchmarking data to isolate each book's sales.
Angelo can see how many clicks a speciﬁc book received by ﬁltering his products view.
Angelo can use impression-share data to ﬁnd the number of clicks on each book's ad.
For which business are Local Inventory ads ideal?
TheArtSpace, a gallery that hosts potential customers by appointment
Flowers by Beth, a ﬂoral shop that just opened a brick-and-mortar location QuikFixx, a start-up selling downloadable software to remove computer viruses Noah's Designs, a made-to-order custom furniture shop with an online storefront
Boards by Ben is a surf shop that's always used a Google-hosted storefront. They're looking at ways to bring shoppers into their store with Local Inventory ads. What's one beneﬁt Boards by Ben can access by using a Local Inventory ad?.
The ability to start a customer's journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that's hard to ﬁnd in an online store.
The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
Julia owns a used video game store. She's been using Google Shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns? (Choose two.) Select All Correct Responses
The number of clicks for each speciﬁc product
The average age of consumers viewing each speciﬁc product Expected revenue for campaigns at various costs
Benchmark data for comparisons across the competitive landscape
What's one way to increase your business proﬁtability?
Remove top-selling online products from the physical store. Oﬀer free shipping on heavy and bulky items sold online.
Make use of data to improve your predictive decision-making.
Oﬀer a voucher for an in-store product with every online sale completed.
Which statement is true about Local Catalog ads?
Local Catalog ads provide a weekly hard-copy newsletter that supports a company's online ads and contains the shop's newest inventory. Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand's website.
Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Carrie owns a boutique shop that sells decorative, handmade pottery. She's choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What's one beneﬁt that Shopping campaign ads will offer Carrie?
They'll appear in random search results for exposure to a new customer base.
They provide value comparisons that feature her product alongside more expensive products.
They advertise product inventory, using feeds to create high quality ad copy.
They have lower costs-per-click and increase the total volume of her website traﬃc.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Enhanced cost-per-click (eCPC) Maximize Conversions
Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He's considering running a Local Inventory ad with Google. What unique type of information would Ben's Local Inventory ad show?
Local consumer ratings Brick-and-mortar location In-store coupon codes Product origination
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Diﬀerent campaign types have diﬀerent minimum and maximum budget requirements.
Certain campaign types will only serve ads during particular times of the day and week.
Francis tries to explain to his boss the beneﬁts of using automated bidding. Match these aspects of automated bidding with the beneﬁts they serve.
1. Auction-time bidding
2. Machine learning
3. Time saved
4. Depth of signals used and cross analysis
Integrates a large variety of signals and considers new ones to evaluate user intent (4) Tailors bids to each user's unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (3) Algorithmically helps set the appropriate bid for each and every auction (2)
What is one way that Performance Planner helps businesses increase sales?
By providing a discount on all ads after purchasing a license By relying on customer feedback for optimal ad placement
By maximizing the number of conversions for a spend scenario
By choosing ad types that your target demographic ﬁnds most appealing
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Revenue-focused bidding Awareness-based bidding Conversion-focused bidding Consideration-focused bidding
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7
OﬃceKing is a well-established business that's been using print ads for their oﬃce-supply store for years. How can Local Catalog ads help OﬃceKing?
Local Catalog ads promote products, using famous brand ambassadors. Local Catalog ads provide new ways for customers to receive support. Local Catalog ads can extend OﬃceKing's ad reach outside the mailbox. Local Catalog ads add a fresh new layer to the OﬃceKing weekly mailer.
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To analyze demographic performance
To react to ever-changing external factors
To review new keyword opportunities To check for status issues
Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company's line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
They generate discount codes as a potential customer clicks a photo.
They appear as full-page ads when a potential customer uses the phrase "artisan bread."
They place ads with photos embedded in unrelated searches to increase awareness of Susan's shop.
What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Select All Correct Responses
Allow shoppers to buy online and pick up at the store.
Provide free refreshments in-store.
Provide opening hours, locations, and stock levels. Ensure the entire range of products is available in-store. Allow shoppers a 28-day trial period.
How do Shopping ads help improve the quality of leads over standard text ads?
A Shopping ad for a single product shows multiple times in a set of search results. Shopping ads are visually enticing while providing detailed product information. A Shopping ad will appear on more diverse platforms than a text ad.
Shopping ads only show your products to customers who've purchased similar products.
What can the Performance Planner recommend?
Using "Target impression share" as an automated bid strategy Applying bid adjustments to speciﬁc locations
Including or excluding "Google search partners"
Campaign-level Target CPA (cost-per-acquisition)
Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a signiﬁcant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid's marketing goal?
Her ads will appear above and below search results when people search for related keywords.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there. A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.
Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
By sending him a daily email listing recommendations for change By promoting only his best-selling products
By automating his ad bids so he gets the best value
By showing his ads in unrelated searches to attract new customers
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?
Target cost-per-acquisition (tCPA) Target impression share Maximize clicks
Target return on ad spend (Target ROAS)
A marketer is keeping track of the revenue generated by his campaign. He wants to see a speciﬁed return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
A consideration-focused bidding strategy An awareness-based bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy
Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.) Select All Correct Responses
Price-per-click Price Keywords Image Material
OﬃcePlus is a well-established business that's been running print ads for their oﬃce supply store for years. You're asked to present Local Catalog ads as a potential solution for their consideration. What's one way Local Catalog ads would beneﬁt OﬃcePlus?
By extending their reach beyond print By increasing their per-transaction sales. By providing additional customer support.
By adding bulk to their existing weekly mailer
Glenn's new business is growing slowly, but he's worried about cash ﬂow. How can Smart Shopping campaigns help Glenn's business?
By automatically attempting to maximize conversion value.
By adjusting budgets automatically on a daily basis. By monitoring product stock levels and ordering.
By linking directly with Glenn's accounting software.
What's one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
Consumers are buying less frequently from brands with high ratings.
Consumers are buying from whichever platform or brand gives the best experience.
Consumers are buying less frequently outside of oﬃce hours.
Consumers are more likely to remain loyal to a previous or popular brand.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?
Display Shopping Video Search
George wants to advertise online, but his proﬁt margins are tight. He's worried the spend won't provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
George can use Google's stock photos in his product ads. George can set a target return for any amount of spend. George can buy a permanent ad slot on a website for a ﬁxed cost. George can opt to only pay for clicked ads.
What are two beneﬁts of automated bidding? (Choose two.) Select All Correct Responses
Cross analysis Higher CPAs Guaranteed results Time saving Competitive analysis
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Growth, reach, and traﬃc
Inﬂuence, awareness, and promotion Relevance, control, and results Sales, consideration, and integrity
Rhonda sells homemade artisan soaps. She just opened her ﬁrst brick-and-mortar shop, Soaps by Rhonda, and she's considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Steeply discounted pricing
Up-to-date product availability
Unique copy that diﬀerentiates her brand Curated lifestyle pictures
Aaron's been running Shopping ads for some time, and he's interested in experimenting with ways to improve sales performance by using additional features. Which beneﬁt might he obtain by using Merchant Promotions?
When he adds promotions to products he sells on Google, the discount won't display during a search, but it will be transmitted to sites that collate discount oﬀers.
When he adds promotions to products he sells on Google, shoppers will see a “special oﬀer” link.
When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase. When he adds promotions to products he sells on Google, he'll be able to increase his product group structure.
How can running a Local Inventory ad increase your return on investment (ROI)?
By promoting your store's address and its oﬀerings on the radio
By listing new items before they're in stock to attract more consumers By advertising speciﬁc products in diﬀerent geographic regions
By bringing online shoppers into your brick-and-mortar store
What's one way to make good use of data to accelerate your business and improve proﬁtability?
Oﬀer discount vouchers to those who've bought from similar stores.
Create personalized product recommendations.
Create informative spreadsheets for regular meetings. Send out birthday and holiday gifts to previous customers.
Which factors should an advertiser consider when deciding on a bidding strategy?
Results, targeted locations, and purchase history Ad schedule and budget
Customer search history, competition, and conversions
User journey complexities, performance, and auctions
Kathi, the owner of Klothes for Kats, is excited about the launch of her ﬁrst Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi's potential customers be able to browse on her new Local Catalog ad?
Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.
Browse view, where potential customers can see everything Klothes for Kats has for sale with an inﬁnite scroll functionality.
Joan sells fashion watches online, and she's had great success with Google Shopping campaigns. Now, she'd like her business to do even better! How can Shopping ads make Joan's Shopping ads even more proﬁtable?
With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI). With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
With Shopping ads, she can make sure her available product discounts are always the largest.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google's solution is automated bidding. How can automated bidding beneﬁt advertisers? (Choose two.) Select All Correct Responses
Guarantees reduced conversion costs for advertisers. Allows advertisers to serve ads only at speciﬁc times.
Allows advertisers to bid only for clicks from a speciﬁc group.
Is auction-speciﬁc to increase the chance for conversion. Uses machine learning to set bids, which saves time.
How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
By automatically optimizing bids, audiences, and products displayed.
By automatically optimizing daily spend, based on trend data. By automatically optimizing web-page optimization for searches. By automatically optimizing special oﬀers for selected products.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
Target return on ad spend (Target ROAS) Enhanced cost-per-click (eCPC)
You use Google Shopping ads to promote customer engagement with your products. How can this increase your business's presence in searches?
Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products' value. Several Shopping ads will be displayed for your products based on speciﬁc categories potential customers have selected.
Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products' value.
Today's consumers are more demanding and less patient than before. What's one way to grow your business by delivering the type of service they expect?
Provide a mobile app that lets customers quickly repeat previous purchases. Make sure your prices are the lowest, via frequent comparison with other vendors. Provide a seamless experience, using data to connect and personalize content. Make sure all products sold online are delivered the next day.
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What's one way Lance could use the GDN?
By hiring one of the youngsters to do street-side promos. By partnering with Toys by Tammy.
By running a campaign of Local Catalog ads.
By scheduling a slot in the Google Display Network calendar.
Where can Shopping campaign ads appear on desktop search results pages?
Only at the top or to the right of search results.
Only at the top and bottom of search results. Only at the top of the search results.
At any position within the search results.
Trina is considering using automated bidding, as she's looking to make her campaign management process more eﬃcient. What are three ways that automated bidding can improve eﬃciency? Select All Correct Responses
Integrates a large variety of signals to evaluate user intent
Sets manual bids for speciﬁc times of the day
Minimum and maximum bid values are determined by the daily budget
Sets the appropriate bid for each and every auction Saves time and marketing resources
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who's Chris trying to reach with his Showcase Shopping ad?
Those who've already used Google to search for for pianos Those who are ready to buy a piano
Those who are early in their online search
Those who've already bought pianos from his site
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
What does Performance Planner automatically do?
Recommends the perfect ad structure for your budget
Forecasts how your current campaigns will perform in the future
Sets your ad budget for maximum growth
Uses machine learning to target new demographics
What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
Get more of the right people to visit your website.
Enable premium membership subscriptions.
Increase online, in-app, in-person, and over-the-phone sales.
Cap the number of ads you pay for, based on your business. Reach more users by placing ads on all search engines.
Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google's machine learning to create a variety of ads that will be displayed across networks. Which of Tom's resources are needed to accomplish his aims as part of his Smart Shopping campaign?
Stock images, videos, and automatic text Images and text from manufacturer sites Website images, videos, and text descriptions Account product feed and uploaded assets
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traﬃc to their website and local toy stores?
Video Search Display Shopping
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Target speciﬁc devices exclusively.
Choose what time of day your ads will appear.
Reach the right user with the right message at the right time.
Control the cost of each click.
Maureen's company sells ﬁrst-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen ﬁnds it diﬃcult to differentiate her company's offerings from those of other vendors. Worse, potential customers may ﬁnd it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits ﬁt their needs and budget.
Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won't disclose pricing until the customer's ready to order.
Her Shopping ads will provide a bulleted list of product features. Photos for products outside their needs and budget won't distract customers.
Her Shopping ads will show a phone number to promote personalized service. Customers can talk to Maureen directly to see if she has a kit to ﬁt their needs and budget.
Books by Brock is a used bookstore that's always used text ads. They're looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What's a unique feature of Local Inventory ads that can beneﬁt Books by Brock?
They only appear to consumers within walking distance of Books by Brock. They appear across the GooglePlay store.
They can be used with merchant or Google-hosted storefronts.
They appear as user-read book previews on Google.
How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
By testing diﬀerent font styles for speciﬁc product types
By testing diﬀerent combinations of text and images
By understanding all site visitors through demographic data By making suggestions for image styles
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the maximum they spend per month.
By giving advertisers control over the number of speciﬁc actions their spend will return
What's one unique feature of Local Catalog ads?
They use data from Local Inventory ads.
They're equipped with both audio and visual content.
They integrate across local electronic billboards, and then extend worldwide. Their presentation can vary depending on which device a consumer uses.
Jacob's physical toy store relies on oﬄine metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his oﬄine business objectives?
Video Discovery Display Local
How does Google Ads help a business organize inventory, letting the business match its advertising goals?
The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
The business can organize products based on the products' retail prices, so they're delivered only to those searching in speciﬁc price ranges.
The business can run inventory performance reports weekly to track how many products have sold to speciﬁc demographic markets.
The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.
Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What's an accurate description of Local Catalog ads you could give Cheryl?
They use brand ambassadors to promote less popular products. They're traditional print-marketing materials delivered by mail.
They automatically adjust pricing based on geographic location.
They're mobile-based ads that showcase multiple products.
Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She'd like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?
She can ﬁlter her product view for granular reporting.
She can use impression-share data and the Bid Simulator tool.
She can use benchmarking data to get market insights.
She can monitor and arrange new product groups to ﬁnd opportunities.
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Ad extensions Machine learning Seller ratings Manual control
Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina's ads?
Her ad's minimum required return on investment (ROI) Her ad's preferred cost-per-click limits
Her cabinet's attributes, such as price
Her schedules for when cabinets can be delivered
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that is challenging to reach.
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
If you do not bid eﬃciently, you could miss valuable conversions.
Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Video footage, brand name, and shipping time Product image, shipping time, and store name Price, brand name, and video footage
Image, price, product name, and merchant name
How has consumer shopping behavior changed in recent years?
People are buying fewer items and less frequently. People are buying more items and more frequently. People are buying more items but less frequently. People are buying fewer items more frequently.
Which two features, available as additions to Shopping Campaign ads, can beneﬁt marketers and drive sales? (Choose two.) Select All Correct Responses
Merchant auto-text response Google customer reviews Merchant live chat
Clothing size guide
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
You can set your own budget and can change it at any time. Machine models automatically determine your advertising budget. Your ads will be placed on all search engines.
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
Google Ads are updated automatically A / B testing
Click-through rate averages require planning
Auctions ﬂuctuate all the time
Marie is a marketer trying to maximize speciﬁc user actions after the click. Which automated bidding strategy should she use to accomplish this?
Awareness-based bidding Consideration-focused bidding Conversion-focused bidding Retention-focused bidding
Susan is the marketing director for a chain of bakeries that make artisan bread. She's looking for an online advertising strategy to raise the bakery chain's presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
By presenting a selection of their artisan breads to potential customers. By presenting splash ads that will dominate a potential customer's screen. By distributing discount coupons for bread to potential customers.
By showing price-comparison charts that illustrate their bread's value to potential customers.
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign?
Enhanced cost-per-click (eCPC) Target impression share
Viktor's been tracking the conversions in his Display campaign for the last 30 days. He's had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Awareness-based bidding Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding
Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
To engage potential customers who make long-tail queries regarding pianos.
To engage customers at the point in their purchase journey when they've decided on a speciﬁc piano brand and are looking for the best price.
To engage potential customers who make local intent queries regarding pianos.
To engage customers at the point in their purchase journey where they're discovering what to buy and where to buy it.
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Consideration-focused bidding
Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
By only displaying Alex's ads only after users visit his site By displaying Alex's ads at times of low search volume
By automatically showing promotions to certain consumers
By automating Alex's bidding to grow his conversion value
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he's interested in expanding his marketing reach. You suggest running a Local Catalog ad. What's an accurate description of Local Catalog ads you could give Wade?
They're information-dense full-color mailers. They're visually appealing, easy-to-browse ads. They're short text-based ads, delivered via SMS.
They're geographically targeted ads, delivered via billboards.
Brenda designs bespoke furniture, and just ﬁnalized her ﬁrst Showcase Shopping ad. She wants to show the ad to her family. How can Brenda ﬁnd her Showcase Shopping ad?
It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search. It's placed for relevancy, so it will appear on a similar business' website, in the sidebar.
It's placed for impact, so it will be found in the ﬁrst- and last-third of a YouTube video about furniture.
It promotes brand awareness, so it will appear at the top of search results after a Google search for "custom ottoman."
What can the Performance Planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition) To determine which Google Ads features should be enabled to get the best performance from your campaigns
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two beneﬁts of using automated bidding? (Choose two.) Select All Correct Responses
Bidding suggestions Sitelink extensions Machine learning Manual control Auction-time bidding
Mary is tasked with designing an advertising campaign for her company's an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Search, Display, TV, Shopping, and App Search, Display, Video, App, and Access Search, Display, Video, Shopping, and App Social, Display, Video, Shopping, and App
Why should your business use Performance Planner?
It is the only ad budgeting software on the market.
It helps businesses determine a go-to-market strategy.
It makes recommendations that are validated using machine learning.
It validates budgets against other vendors in the same market.
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