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      Google Analytics for Beginners Exam Answers - Analytics Academy

      Google Analytics for Beginners Exam Answers - Analytics Academy shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

      https://www.certificationanswers.com/en/google-analytics-for-beginners-answers-google-analytics-academy/


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English.


      Some questions:

      Introducing Google Analytics

      Assessment 1

      1.

      Using tracking code, Google Analytics can report on data from which systems?

      (select all that apply)

      E-commerce platforms

      Mobile Applications

      Online point-of-sales systems

      Systems not connected to the Internet

      2.

      To collect data using Google Analytics, which steps must be completed?

      Install Google Analytics software on your desktop

      Create an Analytics account

      Add the Analytics tracking code to each page of your site

      Download the Analytics app

      3.

      The Analytics tracking code can collect which of the following?

      Language the browser is set to

      Type of browser

      User’s favorite website

      Device and operating system

      4.

      When will Google Analytics end a session by default?

      After 30 minutes, regardless of user activity on your website

      Once the user opens another browser window

      When a user is inactive on your site for 30 minutes or more or closes a browser window

      At noon every day

      5.

      Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

      True

      False

      6.

      Which represents the hierarchical structure of a Google Analytics account from top to bottom?

      View > Account > Property

      Property > Account > View

      Account > View > Property

      Account > Property > View

      7.

      A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

      User

      Property

      View

      Product

      8.

      To locate a property's Analytics tracking code, which sequence of steps should be followed?

      “Admin” tab > “Tracking Code” > “Tracking Info”

      “Admin” tab > “Tracking Info” > “Tracking Code”

      “Reporting” tab > “Audience Reports” > “Tracking Code”

      “Audience Reports” > “Settings” > “Tracking Code”

      9.

      To use Analytics to collect website data, what must be added to the website page HTML?

      PHP tracking code

      Google Analytics account number only

      Google Analytics tracking code

      A permissions button

      10.

      Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

      Immediately after the opening <head> tag of your website

      Immediately before the closing </head> tag of your website

      Immediately after the opening <body> tag of your website

      Immediately before the closing </body> tag of your website

      11.

      When a new view is created, what data will be included?

      Data from before the view was created

      Data from after the view was created

      Data from before and after the view was created

      No data

      12.

      A deleted view can be recovered by account administrators within how many days?

      35

      65

      95

      125

      13.

      What are the options for filtering data in Google Analytics?

      Exclude data from a view

      Include data in a view

      Modify which data appears in your reports

      All of the above

      14.

      Why is it important to keep one unfiltered view when using filters with Google Analytics?

      To ensure you can always access the original data

      In order to configure Goals

      In order to use a filter for multiple views

      There is no reason to have an unfiltered view

      15.

      In which order does Google Analytics filter data?

      Alphabetical order by filter name

      The order in which the filters were last edited

      The order in which the filters are applied

      Randomized order

      16.

      When a filter is applied to a view, what data is affected?

      Data from before the filter was created

      Data from after the filter was created

      All the data available in a view

      None of the data available in a view

      The Google Analytics layout

      Assessment 2

      What feature would be used to compare two date ranges in a report?

      Hourly, Day, Week, Month views in the time graph

      Real-time reports

      Date range comparison

      Account selector

      What does the “Users” metric measure?

      The total number of visits to your website

      Users that had at least one session on your site in the given date range

      Users that landed on the homepage of your website

      Users who have signed up to an email newsletter on your website

      What is the “Bounce Rate” in Google Analytics?

      The number of times unique users returned to your website in a given time period

      The percentage of sessions in which a user exits from your homepage

      The percentage of total site exits

      The percentage of visits when a user landed on your website and exited without any interactions

      What is a “dimension” in Google Analytics?

      The total amount of revenue a business has made in a given date range.

      An attribute of a data set that can be organized for better analysis.

      A comparison of data between two date ranges.

      A report that offers information about your audience.

      What is a “metric” in Google Analytics?

      A dimension that can help you analyze site performance.

      The dates in your date range.

      A segment of data separated out in a report for comparison.

      The numbers in a data set often paired with dimensions.

      What is a “secondary dimension” in Google Analytics?

      An additional widget you can add to a dashboard for more specific analysis.

      An additional metric you can add to a report for more specific analysis.

      An additional dimension you can add to a report for more specific analysis.

      A visualization that allows you to view understand the impact of your data.

      Which Google Analytics visualization compares report data to the website average?

      Pivot view

      Comparison view

      Performance view

      Percentage view

      How can the amount of data in a sampled Google Analytics report be increased?

      Apply additional filters

      Remove the Secondary Dimension

      Choose “Faster response” in the sampling pulldown menu

      Choose “Greater precision” in the sampling pulldown menu

      When selecting “Share Template Link” in the dashboard, what will be shared?

      Dashboard only

      Data only

      Dashboard and data

      Neither dashboard nor data

      When a dashboard is shared, users can edit the dashboard configuration.

      3.1 Audience reports

      Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

      18-24

      25-34

      35-44

      45-54

      Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

      Karnataka

      Maharashtra

      Telangana

      Delhi

      Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

      68.89%

      25.41%

      5.70%

      100.00%

      3.2 Acquisition reports

      Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

      youtube.com

      mail.googleplex.com

      google

      facebook.com

      Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

      Social, Direct, Referral

      Social, Display, Branded Paid Search

      Organic Search, Social, Direct

      Social, Display, Generic Paid Search

      Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

      mall.googleplex.com

      /yt/about/

      /permissions/using-the-logo.html

      3.3 Behavior reports

      Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?

      Accessories

      Drinkware

      Fun

      Bags

      Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

      /MadeInUSA/

      /Google+Redesign/

      /Specials/

      /TopSellers/

      Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

      18.36%

      10.13%

      55.33%

      Basic Reporting

      Assessment 3

      What setting must be enabled to view data in Demographics and Interests Reports?

      Content Grouping

      Advertising features

      User permissions on the view

      In-Page Analytics

      What report would best help identify potential browser issues with website traffic?

      The Active Users report

      The New vs Returning report

      The Browser & OS report

      The Source/Medium report

      What report shows what mobile devices were used to view a website?

      The Exit Pages report under “Site Content”

      The Landing Page report under “Site Content”

      The Engagement report under “Behavior”

      The Devices report under “Mobile”

      Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

      Source, Keyword, Campaign name

      Source, Medium, Keyword

      Source, Medium, Campaign name

      Medium, Keyword, Campaign name

      Which “sources” are available in Google Analytics?

      googlemerchandisestore.com

      (direct)

      Email

      Which “mediums” are available in Google Analytics?

      Organic

      CPC

      Referral

      mail.google.com

      Which "channels" are available in the default Channels report?

      Organic Search

      Direct

      Display

      Device

      What report can show how particular sections of website content performed?

      Location

      Content Drilldown

      Frequency and Recency

      Top Events

      What report lists the website pages where users first arrived?

      Events > Pages

      All Pages

      Exit Pages

      Landing Pages

      What report should be used to check if users are leaving from important pages on your website?

      Landing Pages report

      All Pages report

      Exit Pages report

      Pages report under Events

      4.2 Tracking campaigns with the URL Builder

      Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW - Accessories” campaign?

      1716

      1872

      2289

      404

      Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW - Apparel” campaign?

      google / search

      newsletter / email

      google / cpc

      bing / cpc

      Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW - Accessories” campaign?

      google sticker store

      google shopping

      google merch

      (not set)

      4.3 Using Goals to measure business objectives

      Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

      .41%

      .69%

      .93%

      1.00%

      Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

      United States

      Malaysia

      United Kingdom

      Croatia

      Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

      flowdock.com / referral

      google / organic

      (direct) / none

      4.4 Measuring AdWords campaigns

      Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

      AW - Electronics

      All Products

      AW - Apparel

      AW - Accessories

      Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

      Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

      google store opening

      android shirts

      buy google socks

      google chrome t shirt

      Basic Campaign and Conversion Tracking

      Assessment 4

      Which three tags does Google Analytics require for accurate campaign tracking?

      Medium, Source, and Content

      Medium, Source, and Campaign

      Campaign, Content, and Term

      Source, Content, and Term

      Which tags are standard Google Analytics campaign parameters?

      utm_adgroup

      utm_source

      utm_medium

      utm_content

      To quickly generate campaign tags, what tool should be used?

      The Measurement Protocol

      The Segment Builder

      The URL Builder

      The Goal Selector

      Which formats may be used to add a custom campaign parameter to a URL?

      www.googlemerchandisestore.com/?utmcampaign=fallsale

      www.googlemerchandisestore.com/?utm_campaign=fallsale

      www.googlemerchandisestore.com/?utm_campaign=fall_sale

      www.googlemerchandisestore.com/?utm_campaign = fall sale

      Which are examples of Goals in Google Analytics?

      Making a purchase

      Signing up for a newsletter

      Completing a successful Google search

      Submitting a contact information form

      When creating a Goal in Google Analytics, which are required?

      Goal Name

      Goal Type

      Goal Slot ID

      Goal Funnel Visualization

      If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

      /thankyou.html

      /thankyou.php

      /thankyou/receipt.php

      AdWords lets users advertise on which properties?

      Google Search

      Google Display Network

      DoubleClick Campaign Manager

      Google AdSense

      Enabling auto-tagging does what?

      Adds Analytics tags to campaign URLs

      Adds AdWords tags to campaign URLs

      Adds campaign hyperlinks to website pages

      Adds Analytics tracking code to website pages

      What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

      Campaigns

      Keywords

      Bid Adjustments

      Destination URLs


      More info of the certification:

      analytics.google.com/analytics/academy/course/6


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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        Gumroad Library

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