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      Google Tag Manager Fundamentals - Analytics Academy Exam Answers and Study Guide

      Google Tag Manager Fundamentals - Analytics Academy Exam Answers and Study Guide

      Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

      http://www.certificationanswers.com/en/google-tag-manager-certification-answers/


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English. 

      If the answers are updated, within the following 14 days after your purchase , we´ll revise the new answers and send them to you.


      Some answers:

      1 - Starting out with Google Tag Manager - Assessment

      1

      Google Tag Manager helps you manage your website in which of the following ways?

      (select all answers that apply)

      Simplify and speed up tag deployment

      Specify when tags should fire

      Manage different versions of tags

      Increase audience reach

      2.

      Google Tag Manager can only be used with Google tags

      True

      False

      3.

      To create a tag implementation plan, what are the recommended guidelines?

      (select all answers that apply)

      Decide which of your existing site tags you can move into Tag Manager

      Decide what static and dynamic values you’ll want to pass from your website

      Choose which tags can collect the data you need

      Decide which Tag Manager account to link to Google Analytics

      4.

      Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

      DoubleClick Floodlight counter tag

      AdWords Conversion Tracking tag

      AdWords Remarketing tag

      Google Analytics Pageview tag

      5.

      What is stored in a Tag Manager container?

      A grouping of all of your Tag Manager accounts.

      A collection of variables defined in Tag Manager.

      A Javascript object that holds data passed from your website

      A collection of website tags and triggers

      6.

      What is a “container snippet” in Tag Manager?

      JavaScript code placed on each page of your website

      A Javascript object that holds data passed from your website

      A collection of website tags and triggers

      Analytics tracking code

      7.

      A Tag Manager account allows you to do which of the following?:

      (select all answers that apply)

      Manage tags for one or more websites

      Manage user permissions in your Google Analytics account

      Connect multiple Tag Manager accounts to a single Google account

      Control access permissions to a Tag Manager account

      8.

      What is a “trigger” in Tag Manager?

      A trigger determines which events fire on your website

      A trigger instantiates the Data Layer

      A trigger fires tags in response to website events

      A trigger publishes tags to your website

      9.

      What are the three parts of a trigger in Tag Manager?

      Variables, operators, and values

      Operators, tags, and variables

      Variables, operators, and the Data Layer

      Tags, values, and the push method

      10.

      How do you enable a built-in variable in Tag Manager?

      Publish the built-in variable in the Publish Now area

      Create a user-defined variable in the Variables tab

      Select the built-in variable in the Variables tab

      Uncheck the built-in variable in the Variables tab

      2 - Setting up Google Tag Manager - Assessment

      1

      When you log into Google Tag Manager for the first time, what do you need to set up?

      A Google Analytics account

      A Tag Manager account

      The data layer

      Cross-domain tracking

      2

      Where can you find your container code in Tag Manager?

      (select all answers that apply)

      In a pop-up window after you create an account and container

      Under the “Accounts” section by clicking into the container

      Under “Admin” by selecting your container and clicking “Install Google Tag Manager”

      Under the “Versions” section by clicking into the tag

      3

      Which Tracking ID format should you use when setting up an Analytics Pageview tag?

      UA-123456-7

      123456

      123456-7

      UA-123456

      4

      What kind of variable should be used for a reusable Google Analytics property ID variable?

      User-defined Constant variable

      User-defined Data Layer variable

      Built-in Event variable

      Built-in Click Classes variable

      5

      The benefits of using the data layer in Tag Manager include which of the following?

      (select all answers that apply)

      Write and edit code in the GTM interface

      Pass data into third-party applications

      Use data to fire tags

      Encrypt data automatically

      6

      Where should you place the data layer object in your website code?

      Before the container snippet

      After the container snippet

      Inside the container snippet

      At the bottom of your HTML

      7

      How are variables declared in the data layer?

      As Javascript cookies

      As variable types

      As containers

      As key-value pairs

      8

      To populate information to the data layer, which of the following can be used?

      (select all answers that apply)

      Use Javascript to pre-populate values in the data layer when a web page loads

      Use Google AdWords to push information to the data layer

      Use Google Analytics to push information to the data layer

      Use a Javascript method to push values from your web page into the data layer

      9

      Data Layer variables automatically persist across different web pages

      True

      False

      3 - Collecting data using the Data Layer, variables, and events - Assessment

      1.

      To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

      (select all answers that apply)

      A Custom Segment

      The Data Layer

      A Data Layer variable

      A Google Analytics tag with a Custom Dimension

      2.

      The Data Layer “push method” allows you to do what?

      Push data from Google Analytics to your website

      Push data from your website into the Data Layer

      Push data from AdWords to the Data Layer

      Push data from one Tag Manager account to another

      3.

      To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

      (select all answers that apply)

      A Trigger

      The Data Layer

      A Data Layer variable

      A Google Analytics tag with a Custom Metric

      4.

      To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

      The Tag Manager account ID

      The Analytics property ID

      A Javascript push method

      The Custom Dimension index number

      5.

      To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

      The Tag Manager account ID

      The Analytics property ID

      A Javascript push method

      The Custom Metric index number

      6.

      What event type would you choose to track button clicks using an event trigger?

      Click

      Form

      Page View

      History Change

      7.

      What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

      (select all answers that apply)

      Submit button clicks

      Play button video clicks

      Menu selection

      Closing a web page

      8.

      What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

      Page Path variable

      URL variable

      Click Classes variable

      DOM element

      9.

      What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

      Url Port

      Url Query

      Url Fragment

      Url Path

      10.

      Which built-in variable should you use to define an event trigger based on the class of a Submit button?

      Built-in Event variable

      Built-in Element variable

      Built-in Click Classes variable

      Built-in Click Target variable

      4 - Using additional tags for marketing and remarketing - Assessment

      1.

      To create an AdWords Conversion tracking tag in Tag Manager, which of these is needed from your AdWords account?

      (select all answers that apply)

      AdWords Account number

      Conversion Label

      Conversion ID

      Conversion Property

      2.

      What would you put in the Conversion Value field to dynamically capture the conversion values associated with your AdWords tag?

      A built-in Referrer variable that records conversion URLs

      A user-defined variable that records conversion amount

      The median amount users spend according to Analytics

      The projected amount users will spend according to Analytics

      3.

      What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

      (select all answers that apply)

      Hit and session attributes collected via the Data Layer

      Products the user has +1’d in Google Plus

      User information from the Analytics cookie

      Hit and session attributes collected from AdWords

      4.

      To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

      (select all answers that apply)

      AdWords account admin settings

      Analytics account admin settings

      Tag Manager account admin settings

      Tag Manager dashboard

      5.

      What does AdWords use to generate dynamic ads based on a user’s past interactions with website products and services?

      Browser cookies

      Javascript methods

      Dynamic attributes

      User profiles

      6.

      Where can you find a list of business-vertical attributes for Dynamic Remarketing?

      The Google Analytics Help Center

      The Google Analytics Admin area

      The Tag Manager Admin area

      The AdWords Admin area

      7.

      For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

      Constant variable

      Data Layer variable

      AdWords variable

      Event variable

      8.

      For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

      Constant variable

      Data Layer variable

      AdWords variable

      Event variable

      9.

      For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

      Pageview

      Event

      Transaction

      Social

      10.

      For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

      Page URL

      Referrer

      Click Classes

      Page Hostname


      More info about the certification:

      analytics.google.com/analytics/academy/course/5


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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