If you have a PPC ad campaign running – or if you’ve ever run any online ad or marketing campaign to reach your B2B customers – let me ask you something. Where did you direct the audience to?
Did you send them from the ad to your website?
If so, you probably lost a lot of your audience to distraction. There's a better solution -- it's quick and easy to implement, and it keeps your audience's attention focused on the action you want them to take.
Create a landing page!
This 20-page PDF guide will show you how to put together a landing page that increases the ROI of your ads and other marketing efforts. Your new landing page will fulfill the promise you made to your audience in your ad, building trust between you and potential buyers, and keeping your audience focused on taking action.
Included: one print-quality PDF (1.1 MB) plus one web-optimized PDF (765 KB).