ITVT is pleased to present this transcription of the TVOT SF 2019 session, "How Television Can Survive and Thrive."
The session was described in the show brochure as follows:
"It's no secret that traditional commercial television is facing an existential threat from online media, from VOD services such as Netflix and Amazon Prime Video, and from other emerging alternatives for viewers' attention. So is it, as many would argue, a "melting ice cube" with an--at best--uncertain future? Or can its decline be arrested--and even reversed?
In this session, Michael Kubin, EVP of Media at INVIDI, will explore the challenges facing traditional commercial television today, and outline a strategy for ensuring its future survival and success."