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The Logo Design Guide

What is it?

This is a guide that describes the business of logo design and provides tips for the successful creation, presentation, and delivery of a visual identity.

It’s an overview of our creative process here at Studio Function, combined with recommendations on how to effectively communicate the value of design.

Who is this guide for?

Creative Professionals with an interest in visual communication who want to include logo design as part of their service offering.

Clients & Entrepreneurs who want more tools to assess the quality of design work, or become more deeply involved in design conversations.

Project Managers, Marketers, Sales Professionals who want to better understand the design process and the benefits of visual consistency when applied to brand collateral.

Also available – The Dev Pack: A guide to preparing design mockups for development. This resource recommends and outlines different ways to prepare visual designs for dev handoff (beyond sending a psd).

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  • Size3.82 MB
  • Length54 pages


The Logo Design Guide

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