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      Hootsuite Platform Certification Exam Answers 2019 PDF Download

      Hootsuite Platform Certification Exam Answers 2019 PDF Download

      https://www.certificationanswers.com/en/category/hootsuite-platform/


      Hootsuite Platform certification exam is a premium certification available in Hootsuite Academy. Note that this certification has much more possible questions than you get during the exam (47). This file contains all possible questions with 100% correct and verified answers. Also, every questions has a detailed explanation based on the official training material. That let’s you prapare for exam much more efficiently. 


      Some questions:

      When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

      Image posted to a Business account

      Image posted to a Personal account

      Video posts

      Carousel image posts

      Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

      Compose Array

      Message Cascade

      Duplicate a Draft

      Draft Variation

      Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

      Use Hootsuite’s Bulk Compose feature.

      Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.

      Do not schedule them which will trigger Hootsuite to automatically assign a time

      Use the Auto-Publisher, and set the cadence for everyone 12 hours.

      Schedule the publishing time when composing the draft, cross-referencing with a calendar.

      When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

      Publish the message to a social network, then click ‘assign to team or colleague’.

      Save the message as a draft and then find it in the collaboration board with that team.

      Assign the message to a social network the team or team member manages, then click ‘Save Draft’.

      @Mention the team or team member in the drafted message before saving.

      When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

      you have approval from a Super-Admin

      you have admin permissions or higher

      you have unlocked the draft for editing

      you have scheduled it or clicked 'Publish'

      Which of the options below best describe the action being undertaken in the visual?

      Creating a Hootsuite Analytics board around mentions.

      Adding a new Hootsuite user to your Twitter account.

      Adding a stream to publish Twitter messages.

      Creating a stream to search a network for specific terms.

      A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

      your share of voice for keywords and hashtags

      stats for posts published both natively and through Hootsuite

      suggested copy for creating high performing posts

      anticipated trends for your future posts, based on past performance

      When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

      Publishing the image to your Instagram account.

      Selecting the image you’d like to publish.

      Scheduling when your Instagram post should publish.

      Adding links you’d like to publish with your image.

      In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

      reports include a qualitative analysis report indicating what you should do more of (and less of)

      activities relative to your defined social media objectives

      reports provide your colleagues with continuous access to real time data, whenever they want it

      reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

      reports feature a built-in ROI calculator that grade your company’s social

      Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

      YouTube Search

      Geo-search

      Playlist

      Create Comment Stream

      When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

      exit planner and open the Composer from the top right corner

      create a new stream and click the plus sign

      press “command N” for new and begin typing

      click on a time slot and choose new post/new pin

      By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

      team admin permissions for that report

      admin permissions for that report

      partial editing rights

      full editing rights to that report

      A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

      tiles, which are individual displays of a specific metric

      trendwatchers, which are pre-set displays of line charts, tables, and tree maps

      templates, which are individual displays of a specific metric

      overviews, which are pre-set collections of metrics data

      campaigns, each of which are targeted at a social media objective or goal

      When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

      sharing reports in read only form

      having them share a coworker’s credentials

      creating dummy reports using fake social accounts

      giving them monitored admin level permissions

      When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

      enter a geo-code from Google Maps

      enable 'My Location' under settings

      select a location option from the list of approved, global locations

      drop a pin for the location in Hootsuite’s map feature

      The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

      24 hours

      31 days

      14 weeks

      7 days

      Which of the following actions can NOT be done in the Hootsuite Planner feature?

      viewwing tags

      composing a message

      editing a message

      rescheduling a post

      perform a geo-search

      One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

      Reach

      Shares

      Comments

      Engagement Rate

      Author

      all of the options in this list

      Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

      Analytics

      App Directory

      Engagement Streams

      Publisher

      Notifications

      After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

      Planner

      Analytics

      Tabs and streams

      Insights

      Impact

      Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

      a list of approved, global locations

      your phone's GPS signal

      a post office delivery code

      latitude and longitude markers

      an image match of a location landmark

      The Post Performance area within Hootsuite Analytics is the best place to:

      create details analytics reports

      review published posts by network and performance

      get a professional critique of your social media strategy

      determine your social share of voice

      When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

      2 hours

      10 minutes

      1 hour

      30 minutes

      To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

      auto-populate an internal CRM message

      open a printer friendly version of the board

      share it via email

      create and copy a custom owly link which you can then share

      When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

      "Super-Admin"

      "Custom"

      ‘Can Edit’

      "Default"

      "Unlimited Permissions"

      Overview and Reports are modules within which Hootsuite product?

      Hootsuite Metrics

      Hootsuite Campaigns

      Hootsuite Ads

      Hootsuite Publisher

      Hootsuite Analytics

      The reports feature in Hootsuite Analytics is:

      a fully customizable, real-time display of social metrics data

      you undertake audience testing to determine the best ad product to purchase

      where you set the parameters for a Hootsuite social media campaign

      a location search stream, with geocode set for your specific location

      where you set up user-generated content contests

      When you add an RSS feed to Hootsuite's Publisher, posts from blogs and websites you designate will be:

      automatically posted to the social network you choose, with a pre-scripted message and a trackable link

      blocked from your feed

      put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator

      commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

      Within a Hootsuite Analytics report, you can add a tile, which is:

      an executive-level overview of common, aggregated metrics.

      an individual display of a specific metric.

      a pre-set campaign template, targeted at specific social media objectives.

      a tool for tracking the posts and conversations happening in your area.

      a pre-set displays of Line Charts, Tables, and TreeMaps.

      -

      To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

      Hootsuite campaigns

      geo-targeted messages

      geo-search streams

      Internal/External Tagging

      the Hootsuite Surveillance feature

      If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

      Assignments Feature

      Publisher

      Hootlet

      RSS Feed

      Compose Box

      A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

      trendwatchers, which are pre-set displays of line charts, tables, and tree maps

      widgets/metrics, which are individual displays of a specific metric

      templates, which are individual displays of a specific metric

      campaigns, each of which are targeted at a social media objective or goal

      overviews, which are pre-set collections of metrics data

      To access the Hootsuite App Directory, go to the:

      Settings Panel

      Analytics Dashboard

      Launch Menu

      Extensions Dropdown

      You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

      certified account

      premium account

      business account

      paid account

      personal account

      Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

      Assignments

      Impact

      Contests

      Composer

      Streams

      Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

      Direct Publishing

      Mobile Notification

      When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

      Image posted to a Personal account

      Video posts

      Image posted to a Business account

      Carousel image posts

      Image with captions that include emoji

      Publishing to Pinterest with Hootsuite saves time because:

      it automatically edits any image you upload into a more ‘pin-able’ version.

      it guarantees your pin will receive more engagement than posting natively.

      you can schedule and post to multiple accounts and boards at the same time.

      the Composer window suggests popular content for you to repin.

      Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

      App Directory

      Engagement Streams

      Quick Search

      Message Composer

      Account Settings

      When publishing to Pinterest from Hootsuite, you must include two items, which are:

      a caption and a photo

      a target audience and a link

      a scheduled time and a photo

      a photo and a link

      In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

      picking an image from the Media Library

      uploading it directly from your computer

      insert an image from an Instream Tweet

      uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

      Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

      can only be used in one stream at a time.

      contains additional security features

      can be integrated across your entire dashboard, rather than just within a stream.

      contains additional security features

      ---

      When using Composer, what’s the purpose of the social profile picker?

      to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

      to monitor account activity on your social networks connected to Hootsuite

      to select the social profiles to which you want to publish your message

      to create a network specific search stream in the Engagement area

      Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

      owly links are prioritized by social networks

      owly links are perceived as more trustworthy than regular URLs

      owly links are trackable, which means you can track how many people clicked it

      owly links provide higher resolution previews of the webpage being linked to

      owly links use less characters than regular URLs

      When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

      Publishing the image to your Instagram account.

      Selecting the image you’d like to publish.

      Composing the text you’d like to accompany the image.

      Scheduling when your Instagram post should publish.

      Including a shortened Owly link that will accompany the post.

      When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

      automatically posted to the social network you choose, with a pre-scripted message and a trackable link

      blocked from your feed

      put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator

      commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

      You can do all of the following actions in the Composer, except:

      convert a web address into a shortened, trackable owly link

      search for mentions of your company name

      track character count limits for the social networks your posting to

      pick the social profiles to which you want to publish your message

      schedule when your message should publish

      When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

      include the link you’d like to publish with your image

      select the image you’d like to publish

      publish the image to your Instagram account

      schedule when your Instagram post should publish

      What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

      enable email notifications for failed messages under 'Preferences'

      download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

      regularly check Publisher’s ‘Rejected’ Tab

      review the 'Past Scheduled' calendar view in Publisher for entries colored red

      What’s the difference between a Stream and a Tab?

      Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

      Steams display content from your social networks, and Tabs house a collection of streams.

      Streams provide account analytics, Tabs are where geo-searches are performed.

      Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

      _______ are created within ________, similar to how you create individual files within a broader file folder.

      Streams; tabs

      Tabs, Streams

      Engagements, Publisher

      Libraries, Engagement

      Arrows, Columns

      The boards feature in Hootsuite Analytics is:

      a fully customizable, real-time display of social metrics data

      you undertake audience testing to determine the best ad product to purchase

      where you set the parameters for a Hootsuite social media campaign

      a location search stream, with geocode set for your specific location

      where you set up user-generated content contests

      Hootsuite Mobile is useful for teams because of the following functionality:

      Content Library and Online Education

      Search and Assignments

      Approvals and Campaigns

      Campaigns and Content Library

      Assignments and Approvals

      Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

      research it beforehand to ensure it's not already in use

      confirm your hashtag budget is in line with the the cost to secure it on your target networks

      verify that it's valid and already in use on all the social networks

      confirm that you have the required budget to properly promote it with Google Ad Words

      If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

      Photo Contest Campaign

      Instagram Image Share Campaign

      Mobile Photo Contest

      'Instagram Contest' campaign

      Hashtag User-Generated Content Contest

      To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

      create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag

      compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store

      set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store

      set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located

      Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

      Assignments made from your desktop dashboard will be visible on mobile, and vice versa

      Assignments is a feature exclusive to Hootsuite Mobile

      Assignments made from Mobile are not visible in the desktop dashboard

      Assignments functionality is available in desktop dashboard only

      In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

      boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

      boards include a qualitative analysis report indicating what you should do more of (and less of)

      boards provide your colleagues with continuous access to real time data, whenever they want it

      boards feature a built-in ROI calculator that grade your company’s social

      activities relative to your defined social media objectives

      Which description below best describes the action you would undertake in this dialog box?

      adding an Instagram account to Hootsuite

      scheduling a post

      composing a message for your audience

      creating a stream

      sharing account permissions with your team

      There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

      From within the Compose Box (manual and auto-schedule)

      Using the bulk uploader

      From within the calendar view in the Publisher

      From the drop down menu in a search stream

      Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

      send a direct message to a user

      like and reply

      publish an outgoing message with photos

      retweet and favourite

      search for hashtags or keywords

      It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

      convert the document into Hootsuite"s .hoot format and upload

      input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

      input your messages into a text document using an up to date version of Microsoft Word

      ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

      YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

      search stream

      My Content Find

      suggested content

      filter videos

      content curation tab

      Which of the options below best describe the action being undertaken in the visual?

      filtering a social media feed by specific terms

      creating a Hootsuite Analytics board around mentions

      building a stream to search for your competitor's content

      adding a new Hootsuite user to your Twitter account

      Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

      @ symbol after the phrase

      quotation marks around the phrase

      ampersands before the phrase

      asterisks around the phrase

      Boolean operators after the phrase

      Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

      Hootsuite App Store

      Partner Upgrades

      App Directory

      Add-ons

      Hootsuite Plug-ins

      Hootsuite Library

      By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

      Team Admin level permissions for that Board

      Full editing rights to that Board

      partial editing rights

      'Can Edit' is not a valid setting for Boards

      Admin level permissions for that Board

      YouTube requires ________________ to upload videos longer than 15 minutes in length.

      users to verify their account

      your account to have 100k+ subscribers

      none of the options in this list

      a paid subscription

      you to use their native platform

      Why would you want to save a message as a draft in the Hootsuite Compose Box?

      to provide your entire team with approved messaging to support a campaign

      To send a carefully crafted message more than once

      To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin

      To provide a new team member with "in-dash" feedback on social messaging they have composed

      What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

      Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

      When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.

      Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.

      Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

      Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

      The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

      Approvals and Campaigns

      Campaigns and Content Library

      Assignments and Approvals

      Search and Assignments

      Content Library and Online Education

      When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

      the country from which tweets were published

      search terms

      a user’s profile handle

      radius around any location

      hashtags

      people you follow

      Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

      Twitter lists

      Twitter groups

      Hootsuite groups

      Twitter streams

      Twitter spaces

      Once a YouTube video has been published, you’ll have the option to 'Share via Hootsuite', which:

      allows you to quickly share the video on other channels through the composer

      shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO

      sends the video to other Hootsuite team members

      places a donate CTA at the end of your video

      Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

      ‘YouTube Search’

      ‘My Videos’

      ‘Playlist’

      ‘Geo-search’

      Review Later

      Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

      as slideshow, which your audience can view in full-screen

      an entry to the Image Gallery

      a series of 4 full-size images in individual tweets

      a collage format, with full-size images

      What is the main use of the Hootsuite Hootlet?

      Communication with your team - the Hootlet simplifies intra-organization collaboration

      Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.

      Content creation - the Hootlet helps you store and categorize your ideas for new content

      Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account

      To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

      auto-populate an internal CRM message

      open a printer friendly version of the board

      share it via email

      create and copy a custom owly link which you can then share

      Overview and Boards are modules within which Hootsuite product?

      Hootsuite Metrics

      Hootsuite Campaigns

      Hootsuite Ads

      Hootsuite Publisher

      Hootsuite Analytics

      When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

      calendar reminder

      push notification

      text message

      email

      a gentle owl hoot followed by the sound of wind blowing through the trees

      See the visual below. Why is the action being taken here important?

      Publishing messages is how you'll engage your audience.

      Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.

      Running reports is a vital part of demonstrating ROI.

      Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

      With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

      message approvals

      campaigns

      streams

      content libraries

      Publisher calendars

      Within a Hootsuite Analytics board, you can add a widget/metric, which is:

      an executive-level overview of common, aggregated metrics.

      an individual display of a specific metric.

      a pre-set campaign template, targeted at specific social media objectives.

      a tool for tracking the posts and conversations happening in your area.

      a pre-set displays of Line Charts, Tables, and TreeMaps.

      If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

      Engagement

      Approvals Queue

      Content Library

      Assignments

      Publisher

      Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

      the insights feature of Hootsuite Analytics

      the social data feature in Hootsuite Insights

      the boards feature within Hootsuite Analytics

      the analytics module in Hootsuite Metrics

      the metrics module in Hootsuite Social Data

      What is the most popular and loved feature of Hootsuite?

      The ability to schedule and publish messages to multiple accounts at once

      Social media analytics and metrics

      Geo-locating conversations and geo-targeting messages

      The ability to automate all your social media activities (i.e., Autopilot functionality)

      Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

      tabs and streams

      the apps directory

      the compose box

      the content library

      Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

      Engagement

      Compose

      Streams

      Message Assignments

      Content Library

      Publisher

      Select the 4 features that are available on Hootsuite Mobile: (pick four)

      Search & Settings

      Publisher

      Team Metrics

      Compose

      Impact

      Streams

      Which of the following is not a benefit of using Hootsuite Analytics?

      Metrics data are updated in real-time

      It's more efficient to gather metrics data in one place, rather than several different sources

      Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

      Highly visual, customizable interface

      Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

      private profiles or closed networks

      your home country

      specific social networks

      specific physical locations or regions

      pre-set topic areas

      The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

      to put your analytics results in a more historical perspective

      to add fullness to your metrics reports

      to provide an estimate of future trends

      to make it easier to generate ROI reports for key stakeholders

      this is not a feature of the overview module

      If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

      Hootsuite Campaigns

      Hootsuite Engagement

      Hootsuite Email Capture

      Hootsuite Retargeting

      Hootsuite Analytics

      Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

      bulk composer

      Hootsuite campaigns

      calendar view in the Publisher

      content library

      auto-schedule

      The Hootsuite bulk composer allows you to:

      publish the same message across hundreds of social media networks at once

      send out hundreds of personalized direct messages to your Twitter lists

      upload up and schedule to 350 posts in a CSV file

      generate large amounts of SEO friendly copy, based on social marketing goals

      approve large numbers of posts composed by junior team members

      add background music to all the YouTube videos in a playlist

      What are three ways you can schedule messages in Hootsuite? Select the three best options:

      Under the Require Approval heading in the Publisher

      From within the Compose Box (manual and auto-schedule)

      From the drop down menu in a search stream (Send to Schedule)

      From within the calendar view in the Publisher

      Using the bulk uploader

      You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

      vanity URLs

      a batch of custom redirect links

      enterprise URLs

      custom top-level domain suffixes

      Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

      geo-targeted auto-response

      private message stream

      comment stream

      auto-assignment

      external tag

      To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

      YouTube engagement

      replies

      published comments

      search

      moderate

      The purpose of the social profile picker in Composer is to:

      select the social networks you’d like to monitor for activity relevant to your brand

      pick the social networks for which you’d like to generate a statistics report about your publishing efforts

      identify the social networks to which you’d like to publish your message

      select or deselect your existing social networks you’d like to connect to with your Hootsuite account

      When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

      add details about a video including a description, relevant tags, and its category

      publish a video to a playlist

      bypass YouTube"s size limits

      view video analytics and identify top performing videos

      publish videos up to 12 hours in length without a verified account

      Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

      owl post deliveries

      text messages

      email notifications

      push notifications

      calendar reminders

      What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

      to demonstrate the ROI of your social media efforts to more senior leadership in your company

      to provide colleagues with relevant content to publish with the compose box

      to guide your team’s social media tactics to do more of what’s working

      to supply colleagues with data required for bulk uploader entries

      to provide more accurate geo-location search results in your streams

      To send a carefully crafted message more than once, you should use:

      Geo-targeted messages

      Hootsuite Drafts

      Hootsuite Profile Picker

      Auto-schedule

      Why would you want to add someone to a Twitter list in Hootsuite?

      to create a focused feed of similar users such as industry influencers, advocates, or competitors

      to send targeted direct messages in bulk

      to boost the SEO of your posts

      to group together your published tweets by topic for easier reference

      to block them from commenting or re-sharing your posts

      Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

      to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

      to view analytics on your YouTube channel and videos

      to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings

      to vet incoming comments on your channel or specific videos by approving or deleting them

      to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

      A vanity URL in Hootsuite is best described as:

      a web address within a set of sub-domain names associated with certain industry segments

      one that contains a custom domain suffix, such as .io .ly .ing .love

      a customizable, branded URL that also lets you track click-through statistics

      a set of re-direct links provided to your organization"s administrator by Hootsuite

      When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

      "Super-Admin"

      "Custom"

      ‘Can Edit’

      "Default"

      "Unlimited Permissions"

      If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

      the overview feature in Hootsuite Metrics

      the 'Owl View' in Hootsuite Insights

      the boards feature in Hootsuite Metrics

      the boards feature in Hootsuite Social ROI

      the overview feature in Hootsuite Analytics

      When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

      2 hours

      10 minutes

      1 hour

      30 minutes

      When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

      Social Sweepstakes; Entry Forms

      Sign Ups; Like Gates/Age Gates

      the Social Promotions Builder; the Social Media Campaigns Builder

      Social Sweepstakes; Sign Ups

      Offers; Forms

      To determine the ROI of your social media activities, which Hootsuite product would you use?

      Hootsuite Metrics

      Hootsuite Solutions

      Hootsuite Social ROI

      Hootsuite ROI Calculator

      Hootsuite Analytics

      Which of the following is not a feature of Hootsuite?

      the ability to monitor conversations and engage with your audience across multiple social networks

      the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

      the ability to schedule and publish messages to multiple accounts at once

      geo-locating conversations and geo-targeting messages

      Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

      owly traffic

      share of voice

      posts

      engagement

      followers

      Publisher’s calendar view is especially useful for:

      monitoring whether a customer service query has been addressed

      seeing all your scheduled posts in a single list

      approving messages composed by team members

      identifying gaps in your publishing schedule

      Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

      save a composed message as a draft

      search for hashtags or keywords

      send a direct message to a user

      retweet and favourite

      like and reply

      The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

      Partner Library

      Explore tab

      App Directory

      Hootsuite Impact tab

      Hootsuite App Store

      ___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

      Analytics

      Internal tags

      Plug-ins

      Search streams

      Comment trackers

      To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

      tweet multiple images in a gallery format

      save a tweet as a draft for future re-use

      create Twitter lists with high profile attendees

      geo-search for mentions of your event hashtag

      monitor analytics data for sentiment around your event

      Which of the options below best describe the action being undertaken in the visual?

      giving a top performing organic social post a paid boost

      assigning an incoming social message to a team member for a response

      creating a new stream for engaging with your audience

      publishing a social media message to several social media accounts

      adding a social network to your Hootsuite dashboard

      running an analytics report to demonstrate ROI

      Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

      the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

      insights into publishing analytics, such as click throughs, impressions, and CPCs

      metrics data around social messaging activities

      the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

      What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

      Hootsuite adds extra video editing and customization options.

      Unlike YouTube, Hootsuite doesn"t restrict video size limits.

      You can manage multiple YouTube accounts from one place.

      You can view analytics through the YouTube Analytics app for Hootsuite.

      You can schedule when your videos will publish.

      A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

      first response time

      recent posts and overall post volume

      handling time

      clicks by country

      # of LinkedIn status updates

      total clicks

      reaction topics

      When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

      turning on the Approvals Queue, which would require Admin approval of each RSS Feed post

      specifying under Preferences ---->RSS Feed the audience types who should

      receive the RSS feed updates (e.g., by age, gender, occupation, etc)

      setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

      specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded


      More info about this certification:

      education.hootsuite.com/courses/platform-cert


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/ 

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