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      HubSpot Marketing Software Certification Exam Answers and Study Guide 2019 PDF

      HubSpot Marketing Software Certification Exam Answers and Study Guide 2019 PDF  

      https://www.certificationanswers.com/en/hubspot-certification-exam-answers/


      This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.


      Score 100% in last review.


      The language of the answers are in English. In Hubspot exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Practicum not included, you have to do yourshelf.


      Some questions:

      True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

      True

      False

      Which of the following metrics are marketing teams NOT likely to report on?

      Monthly website traffic

      Rate of visitors converted to contacts

      Rate of contacts qualified to be handed over to sales

      Individual sales users’ monthly quota

      True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

      Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

      contextual conversationsCMS

      content conversations

      contextual pillar pages

      outbound conversations

      True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

      True or false? Buyer personas are non-fictional case study examples of your most successful customer.

      True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

      Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

      link all subtopics to the pillar page

      only link the top 20 performing subtopics to the pillar page

      link the pillar page to all relevant subtopics

      A and C

      B and C

      True or false? The higher your DA, the easier it should be for your topic clusters to rank.

      True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

      Which type of pillar page is in the form of an ungated guide or ebook?

      Resource pillar page

      Guide-type pillar page

      Information-based pillar page

      10x content pillar page

      All of the following are examples of SMART goals EXCEPT:

      Have 30% of your marketing leads attend an upcoming webinar.

      Have thought leaders contribute to an upcoming ebook.

      Increase sales qualified leads by 20% by the end of the year.

      Generate 10 customers within the first week of an upcoming product launch.

      True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

      Fill in the blank: For distraction-free editing, click ___________.

      Zen Mode

      Text-Only Mode

      Draft Mode

      Inline Edit Mode

      Fill in the blank: To preview your post, click __________.

      a – Zen mode

      b – The read more separator

      c – The eye icon

      d – There is no preview mode

      True or false? Big companies require complex page templates.

      True or false? Logos are always global content and can’t be swapped out on individual pages.

      How does a landing page typically gather information about site visitors?

      a – Using a meetings link

      b – Using a CTA

      c – Using an email

      d -Using a form

      True or false? Pillar pages make landing pages obsolete.

      What are the key components of a landing page?

      Copy, form, content offer

      Headline, chatbot, form, video

      Headline, copy, form, image

      Copy, form, video, content

      What is a call-to-action button?

      a – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

      b – A pop-up form

      c – A snippet of text that Google serves on a search engine results page (SERP)

      d – Anybody your company communicates with in the course of doing business

      Why should your call-to-action contain action-oriented language?

      Because Jorie said so.

      A call-to-action should inspire your visitors to take an action.

      You don’t want a visitor to have to think too hard about what they can expect when clicking a button.

      You should base the design of your CTA on the following:

      Your buyer persona’s preferences

      Your brand

      Accessibility

      A, B, and C

      Why should you limit the number of form fields you use on your form?

      Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.

      The information you ask for should be a fair exchange for the content you’re offering.

      Nobody has time to fill out a long form.

      Short forms show that you don’t really want to learn more about a prospect.

      Your form submission rate tracks:

      a – The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them

      b – The total number of submissions divided by the total number of views for the form

      c – The total number of times the form has been submitted across all your pages

      d – The total number of times your form appears across all your pages

      What is a lead flow?

      a – A pop-up form

      b – A bot programmed to chat with prospects conversationally

      c – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

      d – An ungated piece of content

      How can a lead flow supplement a visitor’s experience?

      a – By interrupting a visitor browsing irrelevant content

      b – By providing additional content or value

      c – By redirecting users to an interesting offer or asset

      d – By collecting information that can help you immediately personalize a visitor’s experience

      Lead flows are best suited to which stage of the buyer’s journey?

      Awareness

      Consideration

      Decision

      All stages of the buyer’s journey

      You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

      a – By the accounts you want to see engagements from

      b – By going to Twitter to see the lists you’ve created in HubSpot

      c – By conversations, so you can respond to audience comments

      d – By interactions or click-like engagements with content that has been published in HubSpot

      What is a Twitter stream?

      a – A contact list of followers you acquired from Twitter

      b – A data list of keywords to monitor that appears after uploading a list of your Twitter contacts

      c – A display of tweets that you developed in the social inbox to promote a specific campaign

      d – A display of tweets that match pre-defined, saved searches on specific criteria

      What are the three types of segments you can create in HubSpot?

      Saved filters, active lists, active filters

      Static filters, active lists, active filters

      Static filters, static lists, opted-out filters

      Saved filters, active lists, static lists

      True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

      The analyze tab for your marketing emails is most commonly used to __________.

      report on your individual marketing emails

      review emails before sending them out

      optimize your marketing emails

      analyze your email marketing channel as a whole

      True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

      True or false? Marketing automation is ONLY used to automate your marketing actions.

      _________ workflows will operate once a contact meets the enrollment triggers of that workflow.

      a – Start from scratch

      b – Center on a date

      c – Center on a date property

      d – Center on a sales date property

      True or false? A session expires after 30 minutes of activity.

      How does HubSpot calculate the source of a visitor to your site?

      a – Using the initial URL a visitor uses when first landing on your site

      b – Using the final URL a visitor uses when leaving your site

      c – Using their social media profiles to contextualize their favorite platforms

      d – Using Google Analytics

      What is the reporting library?

      A resource that offers dozens of canned reports built around marketing best practices

      A reporting add-on feature you can buy for an additional $300 a month

      Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins

      The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

      When determining buyer personas, which type of information is most important to capture?

      Psychographic information

      Demographic information

      Both are equal

      Neither. Your buyer personas are actual customers you’ve worked with.

      Which of the following are campaign metrics that can be tracked in HubSpot?

      Influenced contacts

      Closed deals

      New contacts (first touch)

      Which sentence best describes the relationship between templates and pages?

      Templates and pages are the same thing.

      To create a page, a marketer must first build a new template using the design manager.

      Pages and templates are unrelated.

      Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

      Which statement about selecting marketplace templates is most accurate?

      Any template in the marketplace will be a great fit for your content.

      A web developer is recommended for best results.

      Learning to select the best templates for your needs can help your organization build great pages faster.

      The most important consideration when selecting templates is brand alignment.

      You can create a call-to-action to align with which stage of the buyer’s journey?

      True or false? Forms are dead.

      True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

      The definition of __________ is the software that exists with the goal of automating your marketing actions.

      Sales automation

      Marketing automation

      Sequence automation

      Productivity automation

      There are three types of workflows you can create in HubSpot. What are they?

      a – Start from scratch, Center on a sales date, and Center on a date property

      b – Start from scratch, Center on a marketing date, and Center on a date property

      c – Start from scratch, Center on a date, and Center on a date property

      d – Start from a contact property, Center on a date, and Center on a date property

      Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

      Smart List report

      Sources report

      Conversations report

      Top Personas report

      True or false? You can collaborate with your team when drafting a blog post in edit mode.

      Where should you consider inserting calls-to-action throughout your blog post?

      Text-based call-to-action at the top

      Image-based call-to-action at the top

      At least one call-to-action per three paragraphs of text

      A and B

      True or false? A list and a report in HubSpot accomplish the same actions and goals.

      Marketing Hub users will frequently use which of the following menus in HubSpot?

      Marketing

      Reports

      Contacts

      Automation

      All of the above

      Which of the following options reflects the correct sequence for establishing goals with your team?

      Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)

      Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics

      Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)

      Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals

      Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

      What is the definition of contact management?

      a – A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more

      b – A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

      c – A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM

      d – A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.

      ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

      a – CMS

      b – CMC

      c – CRM

      d – CMR

      Which parts of your organization can benefit from buyer personas?

      Marketing team

      Sales team

      Services team

      Most organizations target how many buyer personas?

      1–2

      3–5

      6–10

      At least 10

      All of the following are components of a topic cluster EXCEPT:

      Core topics, which will take the shape of your pillar page

      Subtopics, such as blog posts or videos

      Distribution channels, such as YouTube or Twitter

      Internal hyperlinks

      All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

      a – The core topic is featured in the URL

      b – The core topic is featured in the H1

      c – The core topic is featured in a video at the top of the page

      d – The core topic is featured in the image alt text

      All of the following are ways you can report on a campaign EXCEPT:

      In the campaign itself

      In campaign analytics, under the reporting tool

      Both of the above

      None of the above: Campaign reporting is a default option in the marketing dashboard

      All of the following are examples of how you can export campaign data EXCEPT:

      a – XLSX

      b – XLS

      c – PDF

      d – CSV

      All of the following are tools you can connect to a HubSpot campaign EXCEPT:

      Blog

      Form

      Content strategy

      Email

      True or false? You have up to one week to edit the name of a campaign.

      What type of file can you import in draft mode instead of starting a blog post from scratch?

      Word doc

      Google doc

      Evernote file

      PDF

      Which of the following tasks can be performed in settings?

      Managing navigation

      Setting a logo

      Choosing system pages

      Setting a favicon

      Which sentence best describes collaboration in the CMS?

      The HubSpot CMS should only be used by one person at a time.

      Delegation and organization are integral to managing web assets in the HubSpot CMS.

      The HubSpot CMS automates collaboration so you don’t have to worry about it.

      Marketers should defer to developers when it comes to CMS decisions.

      What are the elements of a traditional conversion path?

      Chatbot, live chat, messaging app

      Landing page, form, chatbot

      Landing page, form, CTA, thank you page

      Thank you page, messaging app, CTA, landing page

      When should you ungate content?

      Contextually — ungate content when it makes the most sense for your business.

      Always — forms are dead.

      Never — pillar pages are a fad.

      To gate or ungate is an illusion.

      Why is it considered a best practice to include an image or video on a landing page?

      a – Images give visitors a tangible idea of what they’ll receive.

      b – Images make landing pages much more visually dynamic.

      c – Images can tell complex stories faster than words can.

      d – A, B, and C

      What are/is the area(s) you need to consider when building a call-to-action?

      Visuals

      Copy

      Location

      A call-to-action button is also known as a:

      a – ATC

      b – CTA

      c – CAT

      d – TAC

      True or false? You can use your HubSpot CTAs in externally hosted content.

      True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

      What is a form submission notification?

      A notification that your form has successfully published to your site

      The code you use to embed your HubSpot form externally

      A notification that is emailed to a set list of recipients when a visitor submits a form

      The HubSpot tracking code installed to track and store your form submission data in your CRM

      Where is information collected by your form submissions stored in HubSpot?

      Buyer personas

      Your reports home

      Deal records

      Contact records

      What is the advantage of using a form?

      Forms help you gauge how interesting a piece of content is to your target audience.

      Forms can help you disqualify leads.

      With forms collecting information for you, you no longer need to talk to sales.

      Form submissions can be used to boost the vanity metrics of your site.

      What’s the difference between a form and a lead flow?

      Experience — forms are inbound. Lead flows are outbound.

      Location — forms only exist on landing pages. Lead flows only exist on pillar pages.

      Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.

      Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

      What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

      Using a free tool to develop great content

      Knowing your buyer persona

      Mapping your business goals to social objectives

      Adding social media links to your website header and footer

      Connecting your social media accounts in email

      What is the definition of segmentation?

      Creating filters for your contacts based on similarities

      Creating a segment based on buyer personas

      Breaking up your contacts into smaller groups of similar people

      Creating a static list based on an imported list of contacts

      What are three examples of segments that every business should ideally have?

      Subscribers, leads, customers

      Leads, prospects, opted-out customers

      Subscribers, customers, users

      Unsubscribers, users, customers

      Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

      Active list

      Saved filter

      Static list

      Saved list

      True or false? You can test your marketing emails in different email clients from within the email editor.

      When drafting an email, why would you enable a web version of your email?

      Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

      Enabling a web version of your email helps you create SEO with your email copy.

      Some email clients require a web version to render marketing emails.

      You should not enable a web version of your email. This is not a best practice.

      True or false? You can set a workflow goal on the main workflows dashboard.

      When should you report on your marketing campaign performance?

      Before a campaign

      After a campaign

      Throughout a campaign

      Never

      What is key to the success of your reporting?

      Setting the right goals

      Identifying the correct success metrics

      Having the correct analytics in place

      What is a session?

      a – A session tracks if the HubSpot tracking code has loaded on a page.

      b – A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

      c – A session is anytime a visitor reaches your site from somewhere outside of your website domain.

      d – A session is anytime a visitor shares one of your pages on social media.

      True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

      Which is NOT an example of demographic information that can help bring value to your buyer persona research?

      Age range

      Geographical location

      Shoe size

      Income range

      Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

      20

      300

      800

      1,500

      True or false? All assets should be built before creating a campaign.

      Which of the following is a feature available to you in draft mode?

      Adding a call-to-action

      Italicizing text

      Inserting an H2 or H3 header

      Calling out a quoted sentence

      True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

      What is a landing page?

      A single page that covers all aspects of the topic, with room for more in-depth reporting

      A pop-up form

      The page typically encountered first on a website that usually contains links to the other pages of the site

      Website pages that are designed to convert visitors into leads

      In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

      Manage and Report

      Manage and Analyze

      Post-Send Details and Report

      Analyze and Report

      What are the three ways you can add recipients to your marketing emails?

      a – Add a list of contacts, add individual contacts, or save the email as a sales email.

      b – Add a list of contacts, add individual contacts, or save the email as a services email.

      c – Add a list of contacts, add individual contacts, or save the email for automation.

      d – Add individual contacts, save the email for automation, or save the email as a transactional email.

      What were the original stages of the inbound marketing methodology?

      Get Found, Close, Analyze

      Get Found, Convert, Analyze

      Convert, Close, Delight

      Convert, Delight, Analyze

      Which of the following should you do before setting new KPI goals?

      Identify current performance for your KPIs.

      Create a project plan to meet your goals.

      Identify your areas of opportunity.

      True or false? You can import contacts into HubSpot that are opted-out of communication.

      True or false? Lead flows are outbound.

      A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

      static

      active

      filtered

      Moving


      Exam is accessible only for HubSpot Marketing Software customers BUT you can take a free 30 Days trial which will let you do both: get certified and practice with this great tool for free. Sound good, right? Here is a link to register for a free trial 

      offers.hubspot.com/free-trial


      More info about Hubspot Certifications:

      academy.hubspot.com/certification


      More study guides:

      https://www.certificationanswers.com/en/exams-answers-2/

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