"Understanding Architects & specifiers' decision making process is the key to targeting the right people at the right time, and generating more & better leads."
This is the second edition of our Specifier Insights Report, aimed at helping the sales and marketing teams at building product companies to understand the modern specifiers' product research and selection process.
With over 2 million products searched, researched, compared and priced through SpecifiedBy in 2017, putting us in a unique position to provide insights into the needs of this market.
This report combines our marketplace data with qualitative and quantitative feedback from our survey of nearly 800 architects and specifiers, providing you with unique insights into where and when specifiers do their research, and how and why they select yours, or your competitors building products and materials.
What's in the Report?
The report is filled with valuable, actionable insights into exactly what architects and specifiers want from building product manufacturers and what helps influence their decisions.
It also includes the raw data and responses from the survey.
Chapters include:Online For the Win - This chapter provides high level analysis and evidence to support the idea that specifiers have made the shift to online and looks at where they go to find information. Recommendations on what this means and the actions required can be found in the proceeding chapters, which dig deeper into specific topics.
The Demise of Traditional Channels - This chapter analyses the declining impact and effectiveness of more traditional sales and marketing channels when it comes to reaching and influencing specifiers.
The Role of Building Product Directories - This chapter considers the value and relevance of building product directories, how they have changed in recent years and how they will need to change cater for the needs of modern specifiers.
BIM ≠ More Specifications - This chapter focuses on the impact BIM has had on specifiers product research and decision making. It provides a careful and thorough examination and analysis of the data available to draw conclusions and recommendations on this topic
The Importance of Your Online Product Information - This chapter analyses how big an impact the quality and availability of your product information has on the popularity and success of your sales and marketing efforts. This also includes definitions for what is ‘good’ in regards to certain elements of your information.
Communication and Pricing - In this chapter, we examine specifiers preferences when it comes to communicating with building product companies, and we explore the importance of pricing within a specifiers research and decision making process.
Winning Over Specifiers in the Digital Age - This chapter takes a broad and aggregated view of the previous chapters, considering the various insights to provide a final roundup of where the biggest opportunities are to stand out from other building product companies.
What Our Customers Say About the Specifier Insights Report"Even if you're not someone who's digitally savvy buy this report to be persuaded of the massive value of your digital footprint.
And if you are someone who is digitally savvy, buy this report to get some solid data that will help you make your case to the powers that be."
- Kenneth MacGregor, A Proctor Group"This report is invaluable. It has helped support my desire to focus more of our efforts with attracting specifier audiences through certain materials we had a notion might work. Very much value for money."
- Joshua Bennett, Thomas Dudley Ltd."The Specifier Insights Report the SpecifiedBy team produced on the current marketplace was one of the reasons we are redoing our website currently."
- Tim Hayes, Quantum Profile Systems
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