Recommended for you

Our recommendation engine has come up with some personalized suggestions for you.

Discover more products

    Is this your street address?

    Card

    ···· ···· ···· 4242
    Test card

    05/18

    Card

    Use a different card?

    Card

    pp paypal

    or pay with

    We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

    or pay with

    Please confirm your location:
    Your card will be charged .

    Thank you!

      Gumroad Library

      Download from the App Store or text yourself a link to the app

      Download from the App Store or text yourself a link to the app

      Send SMS
      Nevermind

      $100

        TVOTSF2018 - Influencer-Marketing in Social Video

        TVOTSF2018 - Influencer-Marketing in Social Video

        This session will examine key recent developments in influencer marketing and branded content on social-video platforms, and explore the impact that this burgeoning form of marketing could have on the future of television and advertising in general. Panelists will address such questions as: What are the implications for the space of Facebook's recent news-feed algorithm changes and new policies on branded content? What kinds of regulatory changes might we expect to see going forward, in light of the FTC's stated concerns about undisclosed brand-influencer partnerships? How should brand-safety issues be addressed? How can campaigns combine the strengths of the various social-video platforms? What new technologies, services and metrics are available to link brands with influencers and to enable brands to judge the effectiveness of their campaigns? What are the advantages and disadvantages of developing content for influencers to distribute rather than having the influencer develop their own content? And which large media companies and advertising agencies are eyeing the influencer-marketing space and why? Panelists include:

        • Zach Blume, Managing Partner, Portal A
        • Eamon Brennan, Creative Director--Branded Content, Collab, Inc.
        • Darnell Brisco, VP of Accounts--Social, Fullscreen
        • Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
        • Kate O'Laughlin, COO, SuperAwesome
        • Harvey Schwartz, EVP of Talent, WhoSay
        Sorry, this item is not available in your location.
        Sold out, please go back and pick another option.

        You've already purchased this product.

        • Size 116 MB
        • Duration 50 minutes

        Card

        ···· ···· ···· 4242
        Test card

        05/18

        Card

        Use a different card?

        Card

        pp paypal

        or pay with

        We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

        or pay with

        Please confirm your location:
        Your card will be charged US$100.

        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

        Thank you!

          Gumroad Library

          Download from the App Store or text yourself a link to the app

          Download from the App Store or text yourself a link to the app

          Send SMS
          Nevermind