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American Millennials: Deciphering the Enigma Generation
By
Jeff Fromm
The sheer size and buying power of this generation means that they’re not just future consumers, they’re a vital part of the market right now — and they have been for some time. They’re not only your customers, they are also your employees, which makes it helpful to understand how they think and what will engage them at work.
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- Size 35.5 MB
- Length 90 pages