Learn how to create the All-Star team you need so you can start #winning at online branding.
You need a new website, or some designs for your social media channels, or someone who can tell your brand’s story so well that your customers throw their money at you, but you have no idea how to do any of that stuff—and you don’t know anyone who can do it for you.
Before you spend your money on designers that can’t build a website for you and before you spend time asking copywriters if they can write press releases for you (hint: that’s not really what they do) go through this textbook and workbook combo designed to teach you how to get the right people on your projects—every time.
Each chapter is filled with information that will help you decide who you need on your Digital Dream Team and what skills they should have. Complete the worksheets at the end of the chapters to organize your thoughts and prepare yourself for a winning project.
This edition includes the BONUS CHAPTER that will introduce you to the players that can help your digital project get seen by the right audiences.
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