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      Gumroad Library

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      $6.99

      Preparación Caso: Virgin Mobile Usa - Estableciendo El Precio Por Primera Vez

      Descripción del Caso:

      Dan Schulman, CEO de Virgin Mobile USA, debe desarrollar una estrategia de precios para un nuevo servicio telefónico inalámbrico dirigido a adolescentes y veinteañeros, de los cuales se cree que tienen mala calidad crediticia y patrones de uso irregulares. Contrariamente a lo que piensa la industria convencional, Schulman está convencido de que puede construir un negocio rentable basado en este segmento objetivo poco representado. La clave es la fijación de precios. 


      El documento de preparación contiene:

      – Datos y Hechos Relevantes

      – Plantamiento del Problema

      – Evaluación de Alternativas y Criterios

      – Análisis y Comentarios

      – Conclusión y Acciones a implementar


      Nota: Este NO es el caso, es sólo la preparación del estudio del mismo. Tampoco pretende ser la única solución, sólo una propuesta más.

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      Preparación Caso: Virgin Mobile Usa - Estableciendo El Precio Por Primera Vez

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