May 2019 - Digital Marketing Professionals Bootcamp for Lakeland Community College
Introduction
This intensive 10-week boot camp covers all aspects of digital marketing, including social media, digital marketing strategy, campaign planning, content development, lead generation and engaging customers via mobile and email campaigns.
During this class you'll learn how to create a custom digital marketing business plan for a business of any size. We work through a 5 step process of Discovery, Customer Journey Mapping, Content Creation, Demand Generation and Data Analysis. During each step you'll learn the digital marketing principles that support the step, as well as the tactics to help you implement the step for a business.
Who is this course for
This course is for students, freelancers and career professionals who are done with flying by the seat of their pants. If you're ready to have a structured learning experience, where you'll get to apply your knowledge in real time, this course is for you!
The purpose of this course is to help you become a well-rounded digital marketing professional through certifications and practical application.
How does the course work
This is a blended learning course, this means that we'll have live online instruction as well as a series of recorded video lessons. We'll also have two in-person workshops to help you prepare your portfolio.
Class meets from 5:30pm to 7:30pm each Tuesday, starting May 7th. The live sessions will be recorded, so if you're unable to attend, you'll be able to watch the recording the following day.
The series of video lessons are available on the Lauren Loft Social Learning platform. They include all of the digital marketing fundamentals you'll need to create a custom digital marketing business plan. You'll also have the opportunity to test your knowledge and expertise with a series of short quizzes and interactive projects.
In addition to our 5:30pm Tuesday lessons and the recorded lessons, I'll be available each Monday, from 2pm-4pm for live online for clarifications and further instruction.
What to expect
- Hands-on learning
- An Intensive learning pace
- Project-based work that can help you build your digital marketing portfolio
- you can elect to be paired with a live business and you'll be able to test out your new learnings live and have a portfolio of posts and a customized digital marketing strategy to present to your business at the end of the course.
- Exam preparation for certifications including Online Marketing Certified Associate (OMCA®) and the American Marketing Association’s Professional Certified Marketer (PCM®), Google certifications and HubSpot Marketing certifications.
Sign up Today!
Course begins May 7th and final presentations take place during the week of July 15th. Registration is open now and ends May 6th.
There are two payment options available. You can pay $550 installments per month or $1500 upfront for the entire 3 month course