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      TVOTSF2019 - Data and Privacy-An Industry Adapts to a New Reality

      At a time when the television and advertising industries (along with many others) are becoming increasingly data-driven, consumers appear to be more and more concerned about the ways in which data-gathering can violate their privacy, and governments are responding to those concerns by rolling out strict new data-privacy regulation, such as the EU's GDPR and State of California's CCPA. This session will bring together a panel of advanced-advertising and legal experts to assess how changing consumer attitudes to data privacy and the resulting public-policy changes will impact audience measurement, advanced advertising and other aspects of the TV/video business, and to discuss what companies in the TV/video space that gather and employ consumer data must do in order to adapt to this new reality. Panelists include:

      • Jonathan Bokor, Chief Privacy and Business Affairs Officer, Tru Optik

      • Lawrence Chan, EVP of Data Ecosystems, Cuebiq

      • Greg Hampton, VP of Business Development, Inscape

      • John H. Meyer, Partner, Transpire Ventures (Moderator)

      • Anne Ramberg, Senior Counsel, Perkins Coie


      http://thetvoftomorrowshow.com

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      • Size 64.2 MB
      • Duration 46 minutes

      Purchasing TVOTSF2019 - Data and Privacy-An Industry Adapts to a New Reality...

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