At a time when the television and advertising industries (along with many others) are becoming increasingly data-driven, consumers appear to be more and more concerned about the ways in which data-gathering can violate their privacy, and governments are responding to those concerns by rolling out strict new data-privacy regulation, such as the EU's GDPR and State of California's CCPA. This session will bring together a panel of advanced-advertising and legal experts to assess how changing consumer attitudes to data privacy and the resulting public-policy changes will impact audience measurement, advanced advertising and other aspects of the TV/video business, and to discuss what companies in the TV/video space that gather and employ consumer data must do in order to adapt to this new reality. Panelists include:
• Jonathan Bokor, Chief Privacy and Business Affairs Officer, Tru Optik
• Lawrence Chan, EVP of Data Ecosystems, Cuebiq
• Greg Hampton, VP of Business Development, Inscape
• John H. Meyer, Partner, Transpire Ventures (Moderator)
• Anne Ramberg, Senior Counsel, Perkins Coie
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