Entrepreneur’s Guide to Blogging for Business

You can turn your blog into a marketing machine easily and quickly with these strategies that focus on getting the most return on your blogging investment. This easy-to-use, step-by-step guide can take you from blogging beginner to blogging pro in just 12 steps. 

Blogging is an important marketing tool for staying in touch with existing clients and engaging new ones.

Engagement means that people like what you post and return often to read more. Post topics that people care about, answer their questions and give them solutions. The more valuable your information, the more you engage readers, and the more they want to work with you.

You want people to spread the word about your business and its unique value by sharing your posts. When you provide valuable information, people will forward it to their friends and clients. Make this easy by asking them to share your posts and by including social media icons. All they have to do is click on the icon to spread the word.

Use your posts to explain how you work with and help your clients. Your posts are not ads; you cannot just talk about what you do, but you can explain how you work with clients to achieve the outcomes they want and need. Share success stories (with the client’s permission) or describe how you would handle a hypothetical situation. Give potential clients a taste of what it would be like to work with you.

Plan your posts, so you can leverage them into profitable information products that people want to buy. You can use them to create entire lines of products for additional income.

While there are no guarantees, blogging for business growth and profits takes commitment, planning, and time. If you stay the course and keep moving forward, the benefits you reap can help make you unstoppable.