ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Advanced TV in Local Markets: Cross-Platform Status and Trends.” Here’s the description of the session from the show brochure:
"Advanced TV in the local premium video market brings data-driven audience targeting and attribution to marketers trying to increase their return on ad spend. This session will assess the current status and consider likely near-term directions. There's a complex mix of platform players, including those from media (e.g., broadcast, MVPD, vMVPD, OTT/CTV, NextGen TV/ATSC 3.0) data (e.g., first-, second-, third-party data, attribution, location, AI), and adtech (e.g., workflow automation, programmatic exchanges). The panel will take all this on and distill it down to key takeaways. Panelists include:
Brendan Condon, CRO, Effectv
Klarn DePalma, President of MNI Targeted Media, Meredith Corp.
Jennifer Mock Donohue, VP of Local Advertising Sales, Hulu
Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
Jack Perry, CEO, Syncbak
Rob Weisbord, CRO, Sinclair Broadcast"