Edit product

    Is this your street address?

    Card

    ···· ···· ···· 4242
    Test card

    05/18

    Card

    Use a different card?

    Card

    pp paypal

    or pay with

    We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

    or pay with

    Please confirm your location:
    Your card will be charged .

    Thank you!

      Gumroad Library

      Download from the App Store or text yourself a link to the app

      $5

      Mobile in Display & Video 360 Basics Assessment Answers

      Mobile in Display & Video 360 Basics Assessment Answers

      https://www.certificationanswers.com/en/mobile-in-doubleclick-bid-manager-basics-assessment-answers-academy-of-ads/


      The old name of this certificaiton is Mobile In Doubleclick Bid Manager Basics Assessment


      The language of the answers are in English.


      Some Questions:

      Which type of mobile ad is similar to the types of ads seen on desktop browsers?

      Mobile web

      Mobile in-app

      In-app interstitial

      Mobile proximity

      You want to run animated mobile creatives that don’t require special plug-ins. What format do you recommend to your designers?

      SWF

      HTML5

      SDK

      Flash

      Which DoubleClick tool can you use to research site inventory?

      Display Planner

      Google Web Designer

      Planning widget

      Inventory Availability report

      Tracking conversions in mobile apps uses what unique identifier?

      Resettable device IDs

      International Mobile Equipment Identity (IMEI)

      Brownies

      Cookies

      Which report should you use to compare ad performance in mobile environments?

      A cross-channel performance report, grouped by creative

      A General report, grouped by environment

      An audience performance report, filtered by device, grouped by environment

      An Inventory Availability report, grouped by environment

      Your client has tasked you with reaching one million impressions for their new mobile campaign. How do you forecast potential reach before building the new campaign?

      Generate an audience performance report, filtered by device, grouped by environment

      Run a cross-channel performance report, grouped by creative

      Run a General report, filtered by environment, and grouped by URL/App

      Generate an Inventory Availability report, filtered by mobile environments, and grouped by “device type”

      After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

      The single-device conversions should be larger than the total cross-environment conversions, since they include everything

      These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions

      Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support

      The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher

      Your company has an agreement with a mobile carrier to deliver special offers to their customers. How do you show these customers (and only these customers) an offer code on your mobile ads?

      Wi-Fi

      Carrier

      Operating system

      App collections

      Where do mobile web ads run?

      They run on mobile apps and require specific code adjustments to support ad serving and tracking

      They run in a custom-built mobile app that your developer created

      They run on a browser installed on a mobile device

      They run inside premium mobile apps that are aligned with your brand

      Which customers can you potentially reach with proximity targeting?

      Customers that are near cellular network towers

      Customers that are on the latest Android operating system

      Customers that are nearby targeted locations

      Customers that are running your mobile app

      Which mobile strategy might you employ to drive mobile app downloads?

      Serve mobile ads to a single device ID

      Focus on premium ads to reach a broad audience

      Serve retail coupons as mobile interstitials

      Promote the mobile app on brand relevant mobile apps

      What is a key benefit of generating a cross-device conversion report?

      The cross-device conversion ensures the user interacted with the ad, by either a click or video play

      Cross-device conversions include interaction values for measuring time to purchase

      Cross-device has unique targeting parameters based on geography

      The cross-device conversion report shows activity for a single user across both app and web environments as well as across devices

      Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but not enough bookings to meet their targets. How do you remarket to these users who are visiting, but not making purchases?

      Use tracking pixels to obtain customer contact information and then send an email blast

      Build audience lists based on users who have visited mobile webpages that are pixeled

      Focus on premium ads and reaching an even broader audience

      Exclusively target users on Android devices

      What is a difference between an optimized mobile site and a desktop site?

      The mobile site’s purchase pathway must match the pathway on desktops

      A mobile website requires a device ID

      The mobile site always includes bandwidth intensive creatives

      An optimized mobile site is ideal for screens of various sizes


      More info about this certification:

      academy.exceedlms.com/student/path/1331


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

      Sorry, this item is not available in your location.
      Sold out, please go back and pick another option.

      You've purchased this product

      Give it a rating

      See it in your library

      0 ratings

      • Size 90.4 KB
      • Length 6 pages

      Purchasing Mobile in Display & Video 360 Basics Assessment Answers...

      Card

      ···· ···· ···· 4242
      Test card

      05/18

      Card

      Use a different card?

      Card

      pp paypal

      or pay with

      We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

      or pay with

      Please confirm your location:
      Your card will be charged US$5.

      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

      Thank you!

        Gumroad Library

        Download from the App Store or text yourself a link to the app

        Good news! Since you already have a Gumroad account, it's also been added to your library.