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TVOTSF2018 - Advertising Innovation at NBCUniversal

NBCUniversal hit the ground running in 2018, announcing such developments as Prime Pods, commercial innovation initiatives and CFlight, which it calls "the industry's first unified metric." Hear from Jenny Burke, SVP of Advertising Sales Strategy, and Jonathan Bohm, VP of Strategic Insights and Research, about the strategy behind these announcements and what's next. The conversation will be moderated by Tilde Herrera, Opinions Editor of AdExchanger.

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  • Size45.8 MB
  • Duration20 minutes


TVOTSF2018 - Advertising Innovation at NBCUniversal

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