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        TVOTSF2018 - Advertising Innovation at NBCUniversal

        TVOTSF2018 - Advertising Innovation at NBCUniversal

        NBCUniversal hit the ground running in 2018, announcing such developments as Prime Pods, commercial innovation initiatives and CFlight, which it calls "the industry's first unified metric." Hear from Jenny Burke, SVP of Advertising Sales Strategy, and Jonathan Bohm, VP of Strategic Insights and Research, about the strategy behind these announcements and what's next. The conversation will be moderated by Tilde Herrera, Opinions Editor of AdExchanger.

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        • Size 45.8 MB
        • Duration 20 minutes

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        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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