You want to change world, right? This workbook will rock your world. It will teach you how to use data collected by sensors, satellites and drones within smart cities in combination with the secrets of behavior-change, gamification, narrative design and social movement-building so you can make serious social and environmental change happen. No matter what your background, this process will take you on a journey that will unleash your most epic ideas yet.
My name is Katie and I'm an environmental engineer, a designer and a programmer. I have 20 years experience in the environmental change movement all the way from grassroots activism to corporate lobby groups down to the deep-nerd hackers of Silicon Valley. I've seen thousands projects, products and start-ups devoted to changing the world, who spent thousands of hours and even millions of dollars on their idea, yet never changed anything all that much. Now I'm obsessed measuring what we are trying to change, and getting super duper effective at actually changing the world.
This workbook will take you through detailed journey of exercises, questions and case studies which teach you how to identify the key real world metric you are trying to change, how to practically measure it, how to idea-storm, to visualize the future, and use behavioral psychology and gamification techniques to get people to change, and the science behind how to build a social movement - all backed up with evidence from many academic studies. This approach means we are not just tinkering around the edges of problems, but driving into the meat of the issue and making the cogs of change turn.