How to Save the World Digital Package: PDF & Audiobook

You want to change the world. You want your work to have meaning. Maybe you’re even audacious enough to want saving the world to be fun. What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. 

This workbook helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling, that are not only proven to have impact, but also can make your project fun.

In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world—and it’s often not what you think. Did you know that just by putting a sign above a recycling bin that showed people the number of cans inside increased the recycling rate by 67 percent? Or when people standing in line at a café were told that other customers before them had ordered a vegetarian meal, that this simple intervention doubled the total rate of vegetarian meal orders? As you implement these academically researched and measurement-driven techniques, How to Save the World will drive you to dig into your creativity and unearth your greatest ideas that shift the numbers on the causes you most care about, so you can experience the joy and satisfaction of seeing your work really, actually change the world every single day.

What people are saying:

“An urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better." — Seth Godin, Author, This is Marketing.

“If you want to change the world, not just talk about it, but actually change it, read this book." — Jesse Schell, Distinguished Professor of Entertainment Technology, Carnegie Mellon University; Author, The Art of Game Design.

“How to Save the World is invaluable for change-makers looking to make real impact in communities through the use of government data. One cannot go through any of the steps in this book without figuring out how to use civic data for doing good, and that’s a frontier all innovators, journalists and startup founders should be very excited about.” — Jay Nath, Co-Executive Director, City Innovate; former Chief Innovation Officer, City of San Francisco.

“Katie has articulated an important call to arms to infuse the critical skills of creativity, optimism, and imagination into the realm of environmental change. This book is a great asset to anyone wanting to change the world, because the practice of positive imagination is one of the most important ingredients in changing the world for the better.”— Scott Barry Kaufman Ph.D., Author, Wired to Create; Professor, Columbia University @sbkaufman.

“How to Save the World provides a brilliant framework for creative people, like myself, to connect our work with making a measurable impact. This book is a fantastic introduction, filled with unique insights and case studies, for anybody that is seriously interested in how to make the world a better place. I was skeptical that a single book could deliver such a bold promise, but since reading, I’m a convert! ” — Benjamin Von Wong, Artist, Guinness World Record Winner #Strawpocalypse @thevonwong