A. Get to Know your Brand - Worksheets

This is The Blue Bird’s Way. 🌈  A path made for anyone that might want to uncover their company’s true purpose, reinforce it, reinvent it, and take it somewhere over the rainbow.

You‘ll be able to keep track of the full process and have a different experience full of carousels, birdies, and handwritten letters on my Instagram (@craycrayowl 👈  ). If you prefer, you can follow the process on Medium. I think that it’s a better way to navigate it although it loses a big part of its wonder. 🥺

If you’re not sure why this process would be useful to you, here’s a list of reasons to consider looking into it.

Hope this will help you find a way to a meaningful brand that you’re deeply proud of. 💖  A brand that is able to make its customers, clients, followers, or employees become just one thing: your trusted allies. ✨⠀

⭐️  You might need this when: ⭐️

• You’re not sure about your brand’s objective, beyond making money;
• You don’t know how to differentiate your business;
• Your brand is confusing and you’re not sure why;
• Your company is laking a clear idea to share with the world;
• You are not sure what to communicate and to whom;
• Your employees feel disconnected;
• They struggle with motivation;
• Your company doesn’t have a long term vision;
• You’ve been through a merger and need to adjust;
• You don’t know who your customers are;
• You don’t have their loyalty.

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A1. "What do I have?" - The Checklist

This checklist will help you go through the things you might have on your brand or that you might be missing 🧐 That's the first step on "The Blue Bird's Way", a Brand Strategy process that I developed over the years, with the wisdom of the masters and my own approach to it.

Please note that every business has it’s own specificities so, not everything might make complete sense for your case 🤷‍♀️

🍄 PRO TIP: If you feel like it, use this checklist as a starting point to build your own checklist! Make it something that fully fits your needs 🌈

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A2. Visual Audit - The Hard Questions

I made this set of hard questions for you to mindfully think about your brand visuals 👀 This step is part of the "The Blue Bird's Way", a Brand Strategy process that I developed over the years, with the wisdom of the masters and my own approach to it. 🌈

If you don’t have much to see, it’s ok! Just jump to the next phase and now you know there’s something to work on in the future 😊

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A2. Verbal Audit - The Hard Questions

This is one more set of hard questions, but now, they will be useful to evaluate our brand’s verbal communication 💬 This step is part of the "The Blue Bird's Way", a Brand Strategy process that I developed over the years, with the wisdom of the masters and my own approach to it. 🌈

Words have immense power and they matter so much more than we sometimes care to admit. ✏️✨ I would say that they either make us or break us. 😵

🍄 TIP: While you’re going through this set of questions, try to keep an open heart and an honest mind. Sometimes, the answers might not be the most flattering, but don’t forget that you are here to take a look at the present so you can build a better future. 🌈⠀

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A2. Behavioral Audit - The Hard Questions

Our last set of hard questions in this section was made to evaluate our brand’s behavior. 🙉 This step is part of the "The Blue Bird's Way", a Brand Strategy process that I developed over the years, with the wisdom of the masters and my own approach to it.

Our brands aren’t people, yet, they act as they are. Behaviors, actions, interactions, gestures… they are all part of our personal daily lives. We just have to think how all of that translates to our brands and to their day-to-day lives. 😊

🍄 TIP: Keep imagining your brand as a person. That will help you see its behavior.

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A3. "Who am I today?" - The Hard Questions

It’s time to sit down and, with an open heart 💗, answer some questions about your company’s history, your past and your current situation.

This moment is key 🔑 to better understand yourself, your company and the #brandstory that you have been trying to transmit to the world. 🌈

You can go through these questions all by yourself, but, if you feel like you would benefit from an outside look and voice pushing you a little bit further in your answers, you can have someone with you for it. 😊

🍄 TIP: Ask a good friend of yours to go through this journey with you. It should be someone you trust and that can hold you accountable in your answers.

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⭐️  Follow me on Instagram (@craycrayowl) to have full access to the process. ⭐️

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A message from the creative:

🍀 This worksheet bundle costs 15€ but you can pay as much as you like and if you feel like it. 🍀

By buying it, you would be supporting my work 💕 , but if you can't, share it with your friends, the company that you're working for, or a cousin that is building a business. 😊

Please know that all love and support is greeeeatly appreciated!

Thank you 💖🙏