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      Brand Review with 30 Days of Online Support

      Use the "I want this!" button to the right to purchase the Brand Review System with 30 days of online support.

      For more details about the system read below.

      A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.

      A great brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. The dashboard in your car helps you see how your engine is working. A brand review is having a brand dashboard to monitor that you are getting the full power from the brand.

      Question: Can the Brand Review DIY System help you with your company, product or service brand?

      Take this self-test. In the last twelve months, check each that you have objectively reviewed. You get one point for each. 

      ___ Brand Name 

      ___ Brand Tagline (short phrase under company name that connects people to you faster)

      ___ Brand Logo 

      ___ Brand Story (story on website that inspires people to connect with you)

      ___ Brand Pivot Point (example for a convenience store would be convenience)

      ___ Company Culture 

      ___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)

      ___ Brand Font 

      ___ Brand Colors 

      ___ Branded Business Collateral i.e. business cards, rack cards, etc. 

      ___ Branded Advertising Specialties i.e. mugs, tee-shirts, pens, etc 

      ___ Business Signage 

      ___ Website Analytics i.e. Google Analytics

      ___ Google My Business Presence (star rating and number of reviews versus competitors)

      ___ Social Media Analytics i.e. Facebook Insights

      ___ Customer Database 

      ___ Competitive Advantage 

      ___ Pricing Strategy 

      ___ Customer Demographics 

      ___ Customer Psychographics 

      ___ Business Sales and Cost per Sales Trend 

      ___ Business Profitability Trend 

      ___ Cashflow Statement Reports 

      ___ Competition  

      ___ Employee Morale and Turnover Rate 

      ___ Total 

      What brings people to a company, product or service is a well-crafted brand with all of the above working together to attract and keep profitable customers. All of the parts of the brand need to be current, consistent, concise and promote clarity.

      Without going through a well thought out annual brand review process, there will be missed opportunities for greater success. If you have a score of less than 23, the Brand Review DIY System can help you


      We believe in your ability to review your brand.

      We will guide you, step-by-step, to review your brand using proven branding best practices in as little as 5-30 days with this copyrighted Brand Review DIY System.

      The system has 77 sections and 130 page to show you how review your brand that will include: ways to pay for future brand expansion, brand pivot point, brand story, brand culture, pricing strategy, customer demographics and psychographics, name, tagline, elevator pitch, brand font, brand colors, and your logo.

      As part of this review, we will provide you brand filters to objectively look at the different parts of your brand listed above.

      The brand name filters will look at 6-14 different qualities to insure your brand is current, concise, and consistent with a clear compelling voice and message.

      When you learn how to review your brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise.

      You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.

      Build you company on a solid foundation. Your brand is that solid foundation.

       A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits. 

      Annually it is good to review your brand. This is a good idea to stay current with the changes in the market and to minimize brand drift. Remember your company is only as strong as it's weakest link.

      Below are the comprehensive steps and pages to review your brand. Each step has an action step to be completed. When all the action steps are completed, you have reviewed your brand. The process will take between 16-40 hours. You complete the process at your rate, with online support.

      Brand Review 

      Table of Contents

      Brand Door Story..... 8

      Introduction to Brand Review..... 9

      What is Branding?..... 10

      What is a Brand?.....12

      Use of Brand Best Practices?..... 13

      Brand Tester: Review the Power of Your Brand....14

      Measure What is Working and What Is Not....18

      How to Review Your Own Company, Product or Service Brand.... 23

      Brand Approach..... 24

      What is the Cost of Marketing your Brand and Business? ..... 26

      18 Ways to Find Money to Market Your Brand and Business..... 27

      ROI - Your Return on Investment of Branding.....29

      Transparency – Is Everyone on the Same Page?..... 30

      What Business Are you In? - You May be Surprised.....32

      Your Pivot Point Review – A Key to a Successful Brand.....34

      Creating a Brand Story That Touches People…..36

      The Right Brand for the Right Business Market......38

      Pricing Strategy Review......39

      Marketing with a “Below Market” Pricing Strategy Review..... 40

      Marketing with an “At Market” Pricing Strategy Review.....42

      Marketing with an “Above Market” Pricing Strategy Review.....44

      Know Your Target Market – Customer Demographics Review.....46

      Know Your Target Market – Customer Psychographics Review......48

      The Right Brand Strategy for the Right Age Group.....50

      Marketing to the Traditionalist Generation Review....51

      Marketing to the Baby Boomer Generation Review.....53

      Marketing to the Generation X Review.....55

      Marketing to the Generation Y Review.....57

      Marketing to the Generation Z Review.....59

      Company Culture Review.....61

      Competitive Review.....65

      Customer Cycle Review......71

      Competitive Advantage Review.....73

      Domain Name Review......75

      Company Name Trademark Review.....76

      Company Name Availability at the State Level review.....79

      Legal Structures Review.....80

      10 Tips to Evaluate Your Company Name....83

      Name Category Review.....84

      13 Tips to Evaluate Your Tagline.....87

      6 Tips to Evaluate Your Elevator Pitch.....89

      12 Tips to Evaluate Your Brand Color(s).....91

      14 Tips to EvaluateYour Logo.....94

      10 Tips to Evaluate Your Brand Font(s).....96

      Successful Brands Attract Customers, Not Chase Them....98

      Successful Brand Strategy "One Customer at a Time"…..99

      The Power of a Smile to Promote Your Brand.....100

      Successful Brands Go with the Flow..... 101

      Successful Brands Have Deep Roots.....102

      Work More on Your Brand, Less in Your Brand…..103

      Stand Out in a Positive Way - Have a Difference - Be Noticed.....104

      Innovation is the Lifeblood of a Business and Brand.....106

      Brand Strategy That Connects with Customers....107

      The Right Geographic Market Review....108

      Brand Marketing to Business to Consumers (B2C) Review…..109

      Brand Marketing to Business to Business (B2B) Review…..112

      Marketing to Business to Governments (B2G) Review…..115

      Marketing to Business to Employee (B2E) Review…..116

      Simplicity = Better Brand Review....118

      Branded Business Card Review....120

      Creating Company Branded Collateral Material.....122

      Marketing Your Brand Takes Great Content..... 123

      Grow Your Brand with Keywords …..125

      Niche Market Review....126

      Goggle My Business Review...... 127

      Get Reviews on Google My Business......128

      A Website Can Help Grow Your Brand......129

      Brand Promotion with a Blog....130

      Web Analytics Review..... 132

      Mobile-friendly Website Review..... 133

      SEO Organic Search versus PPC Finding the Right Mix for You.....134

      Increase Your Website Conversion with SEO..... 136

      Social Media Review.....137

      Social Media Posting Strategy Review.....138

      Respond to Reviews - Especially Negative Ones..... 139

      Reputation Management Review....141

      Customer Database Review...142

      Direct Marketing Review...143

      Email Marketing Review...144

      Rack Card Marketing Review....145

      Text Marketing....147

      Connect People to Your Brand with Video....148

      LinkedIn and Analytics Review..... 150

      Facebook and Insights Review.....152

      Instagram and Insights Review…..154

      Pinterest and Analytics Review....156

      Corporate Social Responsibility (CSR)....157

      Successful Branding Starts at Your Door..... 158

      Successful Branding In Your Store Front Window.....159

      Successful Branding in Your Lobby, Waiting Room or Store.....161

      Successful Branding in Your Hallways.....163

      Successful Branding in Your Elevator or Stairwells.....164

      Successful Branding in Your Office.....165

      Successful Branding in Your Conference Room…..166

      Successful Branding in Your Bathrooms…..167

      Successful Branding in Company Dress Code…..169

      Successful Branding Through Signage…..171

      Getting a Brand Marketing Review is Important..... 172


      9 Naming Categories to Help you Evaluate the Right Product or Services Name……  174

      Know Your Target Market: Customer Demographics (Resources)…..178

      Know Your Target Market: Customer Psychographics (Resources) …..180

      Access to Professional Business Advisors…..181

      Brand Door Focus: Looking to brand or rebrand your company, product or service and want to handle the branding process in-house or a branding agency ($3,000-10,000+) is not in your budget.

      How We Are Different - Brand Door Advantage: 

      Affordable Price ($199 investment in your future success)

      Branding Design (Designed with industry best practices)

      Branding Process (Guides you through a step-by-step process)

      Fits into Your Schedule (Go at your own pace)

      Brand Coach (Online expert advice to assist in reviewing your brand)

      Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.      

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      • Size 7.91 MB
      • Length 182 pages


      Brand Review with 30 Days of Online Support

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