A Field Guide to Eugene M. Schwartz Advertising Genius
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:
- How to create ads which sell your products at the expense of your competition
- Find which roles your customer really wants to play and align these to your product
- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
- Learn how to control your audience by being their friend.
This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Schwartz can teach you, starting immediately.
Get Your Copy Now.
You've purchased this product
See it in your libraryView in Library
We charged your card and sent you a receipt
You'll need an account to access this in our app. Please create a password to continue.
Download from the App Store or text yourself a link to the app
Good news! Since you already have a Gumroad account, it's also been added to your library.