A Field Guide to Eugene M. Schwartz Advertising Genius
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:
- How to create ads which sell your products at the expense of your competition
- Find which roles your customer really wants to play and align these to your product
- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
- Learn how to control your audience by being their friend.
This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Schwartz can teach you, starting immediately.
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