Optimize Performance In Campaign Manager Assessment Answers

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Optimize Performance In Campaign Manager Assessment Answers

https://www.certificationanswers.com/en/optimize-performance-in-campaign-manager-assessment-answers-academy-of-ads/


Not all the answers are correct, but the number of correct answers is enough to pass the exam.

The language of the answers are in English.


Some Questions & Answers:

KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:

Data Transfer

Third-party providers

Demographic targeting

Site-served lists

Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?

Top Conversion Paths

Device Conversion Type

Attributed Event Platform Type

Custom Floodlight Variable

What is a common reason for a campaign spreadsheet to fail upon import?

Missing creative name

Missing placement name

Missing ad name

Bad formatting

After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?

Delete item name

Add column item name

Delete item ID

Add column item ID

KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:

After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions.

How can she best optimize with this information?

Frequency cap her ads at one impression

Place rich media first in her ads’ creative rotation

Place rich media last in her ads’ creative rotation

Move all budget to rich media

Yasmin wants to see the most common sequence of ad interactions users experience before they convert. What report should she review?

Cross-Environment insights

Custom Floodlight

Cross-Device Conversions

SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop.

Which report would reveal this pattern?

How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?

Audience Performance report

Attribution Modeling Tool

Insights

What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?

Edit the shopping cart user list to only include 10 days worth of data

Create a Data Transfer including promotion codes

Target the shopping cart user list with a 20 percent off promotion

Create a custom rule to target the shopping cart user list and exclude the user list for the checkout page

Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best.

Which report would he pull?

User Reach

User Performance

Audience Reach

Audience Performance

Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit. What attribution model should she select?

Custom

Data-driven

Path Length

Position-based

How does the position-based attribution model assign conversion credit?

All credit goes to the last click

Majority of credit is split across click interactions, with remaining credit given to any impressions

Majority of credit is split between the first and last interactions, with remaining credit given to other interactions

Majority of credit is given to the first interaction, with remaining credit given to other interactions

After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop.

How might Sam use this information to optimize the sneaker campaign?

Adjust Campaign Manager creative messaging

Tell his colleague to create new placements for rotation

Adjust Campaign Manager creative rotation

Tell his colleague to keep directing spend to desktop inventory

How can you make bulk edits in the Campaign Manager interface?

Click Edit multiple

Click Bulk edit

Click Bulk changes

Click Multiple edits

Which attribution model uses Floodlight data from both converting and non-converting users?

Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?

Time Decay

Conversion

Last Interaction

What is a common reason why the “Edit multiple” option may not appear in the user interface?

More than one type of object has been selected

Not enough ads have been selected

More than five ads have been selected

More than five placements have been selected

Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report.

How can he limit which conversion paths are used in the report?

Set up Custom Floodlight variables

Apply Conversion segments

Group Floodlight activities

Use Top Conversion Paths

How many data-driven models can be created for each parent-advertiser configuration?

Three

Twelve

Four

One

Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

Tim Decay

Linear

DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis.

How can Mario access this information?

Report Builder


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