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      $145

      TVOTNYC2019 - Attribution from All Angles

      ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Attribution from All Angles.” Here’s the description of the session from the show brochure:

      "Attribution has leapt to the foreground as a real accelerant for business growth--and rightly so. Yet the realities and promise of attribution can vary substantially throughout the industry. In this session, panelists representing a wide cross-section of viewpoints will discuss attribution from all angles, addressing the challenges of serving and measuring premium video content across multiple ad-supported distribution platforms. Attendees will learn about the impact and value performance-driven attribution offers for 2020 and beyond, as well as the pitfalls to avoid. Panelists include:

      Sean Cunningham, President and CEO, VAB (Moderator)

      John Hoctor, GM of Measurement, LiveRamp

      Peter Olsen, EVP of Ad Sales, A+E Networks

      Radha Subramanyam, President and Chief Research and Analytics Officer, CBS

      Andrew Ward, President, Ampersand"

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      • Downloadable Audio File
      • Size 39.7 MB
      • Duration 43 minutes

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      TVOTNYC2019 - Attribution from All Angles

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