ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Attribution from All Angles.” Here’s the description of the session from the show brochure:
"Attribution has leapt to the foreground as a real accelerant for business growth--and rightly so. Yet the realities and promise of attribution can vary substantially throughout the industry. In this session, panelists representing a wide cross-section of viewpoints will discuss attribution from all angles, addressing the challenges of serving and measuring premium video content across multiple ad-supported distribution platforms. Attendees will learn about the impact and value performance-driven attribution offers for 2020 and beyond, as well as the pitfalls to avoid. Panelists include:
Sean Cunningham, President and CEO, VAB (Moderator)
John Hoctor, GM of Measurement, LiveRamp
Peter Olsen, EVP of Ad Sales, A+E Networks
Radha Subramanyam, President and Chief Research and Analytics Officer, CBS
Andrew Ward, President, Ampersand"