Since 2015, when FX CEO, John Landgraf, coined the term, "Peak TV" (by which, he explained, he meant that "there is simply too much television"), the amount of programming being produced continues to grow apace: according to FX's own research, the number of scripted series airing in the US increased from 455 in 2016 to 487 last year. Much of this increase is driven by huge investments in original programming on the part of Netflix, Amazon, Hulu and other online video players. Yet while one might think that Peak TV was a positive phenomenon for viewers at least, a recent report from Hub Entertainment Research found that consumers feel increasingly overwhelmed by the number of programming choices available to them and are finding it more and more difficult to find the programs they want to watch.
This panel will explore whether the Peak TV phenomenon is sustainable or the bubble is about to burst (which Landgraf himself has predicted will happen this year and next); and will debate the impact of either scenario on the production, distribution, marketing, presentation/aggregation and monetization of scripted and unscripted TV respectively. Panelists include:
- Sherry Brennan, SVP of Distribution, Fox Networks
- Jaime Davila, President, Campanario Entertainment
- Kalen Egan, Producer ("Man in the High Castle," "Philip K. Dick's Electric Dreams")
- Rabih Gholam, President of Unscripted Television, Studio71
- Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
- Ethan Goldman, Partner/President of Entertainment, Anchor Worldwide