Learn the secrets to growth from a Growth Agency that has scaled VC-backed startups and mentored Fortune 500 brands. This book is a step-by-step growth marketing playbook on how to grow an online business from zero to seven figures in sales. From how to run a growth process to detailed growth case studies, you'll learn how to be a data driven marketer that can scale a startup from idea to sustainable businesses with limited resources and time.
TABLE OF CONTENTS
Chapter 1: Why Growth Marketing Matters
Chapter 2: The Real Reason Startups Fail
Chapter 3: Growth Marketing 101
Chapter 4: How to Know You’re Ready for Growth
Chapter 5: PLAYBOOK: How to Uncover Your Growth Opportunities
Chapter 6: PLAYBOOK: How to Set Up Your Marketing Infrastructure
Chapter 7: PLAYBOOK: How to Run & Manage Growth
Chapter 8: PLAYBOOK: How to Acquire, Convert & Scale
Chapter 9: RESOURCES: What’s the Right Marketing Tech Stack for You
Chapter 10: SELF-HELP: Shut Up and Grow
As a bonus, you'll get a pipeline of 100+ growth tactics, the exact growth management templates we use for our clients and our growth marketing project management tool. Basically, everything you need to run growth at your company.
ABOUT THE AUTHOR
Jim Huffman is the founder of the growth agency GrowthHit. He's grown and launched three startups that have been featured by The Wall Street Journal, Forbes, TechCrunch, GQ and Wired. Huffman grew one startup to over 100,000 email subscribers in six months and $3 million in sales in 24 months. He grew another startup to 3 million impressions in under 18 months. Currently, Huffman is growing a startup that has 100,000 members and does over seven figures in monthly sales. He is a Techstars growth mentor and teaches digital marketing courses at General Assembly. Finally, he is a marketing instructor at the ANA (Association of National Advertisers) and has worked with brands like Mattel, FedEx and Clorox.