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      Platforms - 2018 Smart Assessment Answers - Academy of Ads

      Platforms - 2018 Smart Assessment Answers - Academy of Ads

      https://www.certificationanswers.com/en/category/platforms-2018-smart-assessment-answers/


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English.


      Some Questions & Answers:

      What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

      First-party data

      Third-party data

      Proprietary data

      Google data

      DoubleClick Search allows advertisers to buy media on Facebook and Twitter.

      False

      True

      This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.

      Affinity Audiences

      Demographic Audiences

      Similar Audiences

      In-Market Audiences

      How does programmatic benefit advertisers?

      Media is always cheaper through programmatic than through direct channels.

      Media is always fraud-free.

      All answers are correct

      Media is more targeted, allowing advertisers to select only the impressions they want.

      DoubleClick Search allows advertisers to control their organic listings.

      What’s Google’s creative HTML authoring tool called?

      DoubleClick Studio

      DoubleClick Web Designer

      Google Web Designer

      Google Studio

      Which platform should publishers use to define the areas of their website that they can sell as ad space?

      DoubleClick Ad Exchange

      DoubleClick for Publishers

      DoubleClick Campaign Manager

      DoubleClick Bid Manager

      DoubleClick Search allows advertisers to import data from non-Google search engines.

      True

      False

      Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?

      Demographic

      Affinity

      In-Market

      By default, DoubleClick Search will favor Google inventory.

      What reason would a customer want to use GDN over DBM?

      Customization

      New-to-display features

      Advanced controls

      Access to exclusive inventory via deals

      DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

      A trading desk is the same as a demand side platform.

      What should an advertiser use to track digital campaigns across channels?

      Demand side platform

      Data management platform

      Publisher ad server

      Advertiser ad server

      Search management platforms only access search engines and don’t offer social or display functionality.

      What platform allows advertisers to gather valuable insights into how users interact with their site or application?

      DoubleClick Campaign Manager

      Google Analytics

      DoubleClick Studio

      DoubleClick Search

      Google Analytics 360 is the free, entry-level analytics platforms.

      How would DoubleClick Bid Manager best be classified?

      Data management platform

      Demand side platform

      Search engine management

      None of the answers are correct

      What is Google's DSP?

      DoubleClick Bid Manager

      DoubleClick DSP

      DoubleClick Ad Exchange

      Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

      In-stream video

      Interstitials

      Expanding ads

      Native video

      Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

      Identify the interface where publishers log-in to control their campaigns and report on performance.

      Ad server

      Supply-side platforms (SSP)

      Demand side platform (DSP)

      Search engine

      What is Google's creative platform for building dynamic creative?

      Google Web Designer

      Google Studio

      Appnexus is an example of a stack player.

      Google has an affiliate marketing platform.

      True

      False

      Select the platform that allows advertisers to combine data feeds for reporting and visualization.

      Google Analytics 360

      DoubleClick Campaign Manager

      Google Data Studio

      Google Tag Manager

      What does "DSP" stands for?

      Demand sell platform

      DoubleClick search platform

      DoubleClick sellside platform

      What's the term for when publisher ad servers are used to upload the creative from advertisers?

      Ad rallying

      Ad slotting

      Ad trafficking

      Ad segmenting

      DoubleClick's sell-side solutions benefit from being integrated with the buy-side solutions.

      Google Web Designer allows clients to author custom, interactive HTML5 creative.

      Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

      Criteo is an example of a point player.

      Attribution 360 can help advertisers see the impact of their TV campaigns.

      What is the DoubleCIick advertiser ad server called?

      Google Tag Manager

      Google Analytics 360

      Advertisers can import their campaign data from DCM into GA360.

      An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

      Which of the following does DoubleClick Studio help advertisers do?

      Create a dynamic feed to control different creative variations being shown to different audiences

      Build custom HTML5 creative assets

      Set up programmatic campaigns to target specific audiences

      Traffic the campaigns and send to publishers

      Which platform type can an advertiser use to track time spent on their site?

      Data Management

      Analytics Tool

      Audience Management

      Tag Management

      DBM is the only demand side platform with access to YouTube's TrueView format

      Some clients use both the AdWords and DS interface.

      Which one of these companies offers a competitor to DoubleClick Search?

      AppNexus

      Microsoft

      Adobe

      Facebook

      What's another term for the publisher side of media transactions?

      Down-side

      Up-side

      Buy-side

      Sell-side

      A publisher ad server allows publishers to conduct which of following activities?

      Search Engine Management

      Keyword Management

      Social Media Management

      Inventory Management

      What’s the name of Google’s search management platform?

      Dart Search

      Duck Duck Go

      Marin Software

      DoubleClick Search

      A publisher’s most valuable asset is the audience it has access to.

      First-party data is defined as data owned by the advertiser and collected from online and offline sources.

      In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

      DoubleClick Bid Manager is restricted to buying Google Media.

      Which type of ad format matches the look and feel of a publisher's site/app?

      Native ads

      What is Google's enterprise solution for tracking website engagement?

      Google Tag Manager 360

      Google Surveys 360

      What's the best definition for programmatic?

      Display advertising

      Platform to connect multiple inventory sources

      Artificial intelligence

      Automated media buying

      What is Google's solution for deploying pixels across a website?

      Google Tag Manager 360

      Google TagMan 360

      DoubleClick Tag Manager 360

      Which of the following is the online marketplace for the buying and selling of programmatic ads?

      Ad exchange

      Campaign manager

      Identify ALL of the platforms that offer attribution analysis.

      Attribution 360

      All answers are correct

      Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

      Which conversion types can DoubleClick Search pull in?

      AdWords conversion pixel

      DoubleClick floodlight

      Google Analytics

      DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

      DoubleClick Search is designed to have a similar look and feel to AdWords.

      AppNexus is a competitor to DoubleClick Bid Manager.

      Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

      Google Web Designer (GWD)

      Supply Side Platform (SSP)

      Data Management Platform (DMP)

      AdX inventory is exclusive to GDN and DBM.

      Which platform should publishers use to sell their inventory in an online marketplace?

      DoubleClick for Networks

      DoubleClick Bid Manager

      Select the best Google tool for website A/B testing.

      Google Attribution 360

      Google Optimize 360

      Google Tag Manager 360

      What is Google's advertiser ad server called?

      Point players allow advertisers to pass assets seamlessly between platforms.


      More info about the certification:

      academy.exceedlms.com/student/path/5472


      More info of other products in:

      https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5

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