Most digital marketing training teaches disconnected tactics that aren't grounded in strategy.
This self-paced video course teaches digital marketers an organizing strategic framework so you can build cohesive, effective campaigns. While tactics change, you'll use this framework again and again for years to come.
Digital Marketing Feels Complex When You're Focused on Tactics
👉 You are constantly playing catch-up to learn new tactics
👉 You feel spread too thin across multiple initiatives
👉 You aren't sure if you're spending time or money on the right things
But The Most Successful Brands Reduce Complexity Through Strategic Frameworks That Help Them Make Decisions.
Over the last 20 years, I've personally led digital marketing strategy for both Fortune 100 companies and startups. I've developed strategy and executed marketing for brands like Walmart, Travelocity, Chick-fil-A, Chrysler and Dr. Pepper.
In that time, I spent hundreds of millions of dollars in marketing building iconic brands and driving sales.
One of the most important lessons about marketing strategy I learned was this:
Most marketers DRASTICALLY overcomplicate digital marketing.
The Only Marketing Strategy Framework You'll Ever Need
I'll teach you the simple organizing strategic framework I've learned over the last 20 years. This framework will teach you to simply your marketing efforts. It's build around the customer journey.
We all know the customer journey is important, but more than half of marketers still broadcast the exact same message across all channels.
This simple framework will make your marketing more cohesive and personalized than your competition. I'll also show you how it can be applied to EVERYTHING you do - from Facebook ads to reporting.
✅ The 4-stage strategy framework to organize all your digital marketing efforts
✅ A step-by-step process to building your own framework
✅ The correct way to outline goals, objectives and strategies
✅ Process for writing key messages based on customer intent
✅ How to create cohesive campaigns that accumulate in effectiveness
✅ How to apply the framework to marketing across channels including your site, SEO and paid advertising
What's Inside [Videos]
✔️ Lessons Learned from 20 Years of Digital Marketing Strategy
✔️ The ONLY Marketing Strategy Framework You'll Ever Need
✔️ The Journey Matrix Framework
✔️ Why This Framework Is Transformational
✔️ Setting Goals, Objectives & Strategies
✔️ Creating Your Framework
✔️ Step 1: Mapping Intent
✔️ Step 2: Mapping Key Messages
✔️ Step 3: Mapping Content
✔️ Step 4: Mapping Channels
✔️ Step 5: Mapping KPIs
✔️ Applying the Framework: SEO & Keyword Research
✔️ Applying the Framework: Paid Ads
✔️ Applying the Framework: Email Sequences
✔️ Applying the Framework: Reporting
Who is this course for?
- People new to digital marketing looking to build a solid strategic foundation
- Digital marketers looking to improve their creative & messaging
- Marketers at any level who feel like they're chasing tactics
If you're not 100% satisfied, or it's not what you were expecting, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.
🔥 Limited Time for October PRE-ORDERS: Free Swipe File
Pre-Orders in October will receive a FREE swipe file of more than 50 examples of brands that are applying this framework to their marketing.
Your Teacher: John Keehler
John is a veteran digital marketer with more than 20 years experience building and executing digital marketing campaigns.
- Led digital marketing strategy for Fortune 100 brands and SMBs alike
- Led strategy for more than $100 million in digital ad spending
- Led in-house product strategy and growth for SAAS
- Mentored entrepreneurs
- Taught Digital Marketing at Top Tier Universities
"John opened my mind up to things that I never even knew were possible in social and digital. He challenged and guided me on a daily basis. My expectations of my work and myself are so much higher due to his guidance." - Caitlin Mitchell"John has a knack for being ahead of the trends and the ability to articulate complex ideas in bite-sized chunks." - John Herrington"His insights are nothing short of inspirational. Light bulbs flash and the next thing you know, great work happens. He's the real thing." - Todd Connelly"John turns the sometimes complicated into an understandable and viable marketing strategy." - David Wright
You've purchased this product
See it in your libraryView in Library
We charged your card and sent you a receipt
You'll need an account to access this in our app. Please create a password to continue.
Download from the App Store or text yourself a link to the app
Good news! Since you already have a Gumroad account, it's also been added to your library.