We’re going to let you in on a little secret: most marketing and growth hacking books are worthless.
They’re full of fluff and marketing-speak and a whole lot of useless advice that, if heeded, will leave you twisting in the wind indefinitely, wondering what you’re doing wrong. It won’t actually be your fault; it will be your teacher’s.
Don’t waste your time.
The truth is that marketing is pretty easy once someone tells you what you should be doing. The only problem is that no one wants do that. There’s too much money in selling books about the veneer without ever giving up the actual secret sauce.
This book is not like those books, and it will probably be very different from what you’re used to. This isn’t a marketing book. It’s a tutorial. It’s a step-by-step, systematic dismantling and dissection of every channel and practice that actually works. Almost everything you’ll read in this book is something anyone can do with a little bit of effort and without a significant marketing budget. When someone comes to you and says, “I have a new app, but I don’t know how to get users,” you will not only have a dozen different strategies that could work, but you’ll also know exactly what it takes to implement each one of them. That’s our goal with this book: in-the-weeds, ultra-practical, and actionable steps and processes.
After you read this book you will be able to sell units of and get users signed up for just about anything.