Boosting Sales & Marketing With Press Releases
A CEO of an event-organizing company told me his story with press releases. His company was organizing an exhibition, and his marketing team sent out a press release about the show. Same day, a big company sent a booking order for the next edition of the exhibition. Why? Because when they saw the printed press release in the newspaper, they knew they must be part of that show. For 5 years, this exhibitor has been exhibiting every year since.
Press Releases can and will boost your Sales and Marketing efforts, that is why BIG companies like Apple, Microsoft, and IBM all issue press releases to this date. You can (and must) do the same as well.
But how can I write a press release?
Easy. This Guide is full of titles, sentences, paragraphs, quotes, stats, etc. as examples taken from real successful press releases, which you can use for inspiration. Copy what you like, customize it to your needs, and then start writing your press release. It's that easy!
I Got You Covered: Copywriting, Power Words Included
My Guide includes a crash course in Copywriting, which will help you to unleash the brilliant copywriter in you. I've also included a list of 1000+ Power Words, those powerful and persuasive words tried and tested to generate high CTR, ROI, results, sales, CTA. You can consult the Power Words List to improve your copy any time.
Writing Press Releases is EASY.
As a marketing copywriter for many moons, I helped in writing hundreds of press releases. In doing so, I started to set aside the brilliant titles and phrases from actual press releases that caught my attention. Later on, I started coming back my special list for inspiration and ideas. Those have grown to be this GUIDE you are about to read!
Nothing to Lose
A PR agency can take care of writing your press releases (for a handsome amount of money), OR you can write that press release yourself in the beginning and test the waters.
"Raouf did the hard work for us all to standardize and create the formula for the modern day press release. Combine that with the list of the public relations contacts and power words and he basically did the job for us." - Ryan Hart of Hart Ventures, US
"This guide should be a required reading for all UAE PR people. I especially like the idea of killing your darlings! And so important to hammer home the importance of properly targeted press releases. I used to receive so much rubbish that I would never use in a million years!" -Georgia Lewis, ex- National Motoring deputy editor, Abu Dhabi, UAE
1 - My Guide to Writing Quick Press Releases [PDF format].
2 - My Guide to Copywriting [PDF]
3 - Writing The Great Press / News Release, 25 Tips [PDF]
4 - 1000+ Power Words List [PDF]