Five Social Media Lessons Learned from the Food Hero Social Marketing Campaign

Speaker: Lauren Tobey, MS, RD, Nutrition Education Program Coordinator, Extension Family and Community Health, Oregon State University

Learning Objectives:

1. Learn about strategies for 3 popular social media sites and why your social media strategy may differ for each site: Facebook, Twitter and Pinterest.

2. Learn how you can get useful information from your target audience on social media and websites through focus groups and Google analytics.

3. Learn some key research based attributes of an effective website that is focused on health

4. Learn some key research based attributes of social media posts that are focused on health