SEMrush Advertising Toolkit Exam Answers 2019
Not all the answers are correct, but the number of correct answers is enough to pass the exam.
Score 100% in last review. (You can see in the image)
The language of the answers are in English.
You can see copies of your competitors’ PLAs with the help of SEMrush.
Ad Builder DOESN’T allow you to edit several ads simultaneously.
According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?
Organic Traffic Insights
Keyword Magic Tool
PPC Keyword Tool
Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
Which report can be useful for starting an advertising campaign?
All the listed
With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.
Keyword Gap (former Domain vs Domain)
Keyword Ads History
Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?
This cannot be done
You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
Which tool should you use in order to see the sources where your competitor published display ads?
Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
Keyword Overview → Phrase Match Report
Keyword Overview → PPC Keyword Tool
What step should you take after you have grouped new keywords and moved them from one group to another?
Specify keywords match type
Filter results by CPC
Remove cross-group negatives
There is nothing left to do. You can start exporting the results
What keywords CANNOT be compared with the help of Keyword Gap?
Domain’s desktop and mobile data
Domains’ common keywords
Domains’ unique keywords
Domain’s organic and paid keywords
Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:
Traffic Analytics Sources
Top Paid Competitors
Position Tracking Trend
Keyword Ad History
The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?
Which types of ads can be created with Ad Builder? Choose two answers.
Ads with responsive HTML
Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
Keywords that your competitors are ranking for in paid search
Keywords from .xls, .csv and .txt files
Keywords from Google Shopping campaigns
Keywords from Google Search Console
Keywords that your competitors are ranking for in organic search
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