Is this your street address?

    Card

    ···· ···· ···· 4242
    Test card

    05/18

    Card

    Use a different card?

    Card

    pp paypal

    or pay with

    We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

    or pay with

    Please confirm your location:
    Your card will be charged .

    Thank you!

      Gumroad Library

      Download from the App Store or text yourself a link to the app

      Download from the App Store or text yourself a link to the app

      Send SMS
      Nevermind

      $10

      SEMrush PPC Fundamentals Exam Answers 2018 PDF

      SEMrush PPC Fundamentals Exam Answers 2018 PDF

      https://www.certificationanswers.com/en/semrush-ppc-fundamentals-exam-answers/


      Take this exam to check and document your level of PPC Fundamentals knowledge.Take this exam to check and document your level of PPC Fundamentals knowledge.

      Before you start, review the information below:

      You will be asked 35 questions.

      You are allowed 40 minutes for the exam.

      To pass the exam, you need to score at least 70%.


      The language of the answers are in English.


      Some Questions:

      How do you get charged with PPC?

      You pay when a user clicks on your ad that leads to your website.

      You pay when ads are shown to a user.

      You pay when a user clicks on your ad that leads to your website and makes a purchase.

      Which is not true about display advertising?

      Your target audience for display advertising is not limited to the number of people looking for you on the web.

      Display traffic is both cheaper and more plentiful.

      It brings traffic with the strongest buyer’s intent.

      True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

      True

      False

      Which part of the sales funnel has the users?

      The middle

      The beginning

      Same number throughout

      The end

      Which step in the decision making funnel do most people fit in.

      Action

      Awareness

      Desire

      Interest

      What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

      Know how much to pay per click

      Understand the cost for each of the conversions along the funnel.

      A/B test different ads for highest CTR

      A/B test different variations of stages along the funnel

      More sales copy helps sell to users that are

      To both groups

      Higher up on the decision making funnel (first becoming aware)

      Lower on the decision making funnel (ready to take action and buy)

      How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

      Add keywords

      Limit your advertising to fewer products

      Target fewer keywords

      Focus on fewer users

      With search advertising, what are advertisers competing with each other for?

      Higher conversion rate

      Ad position

      Number of ad clicks

      Google Ads hierarchy, from largest to smallest, is:

      Campaign ->Account -> MCC -> Ad Group

      Account ->MCC -> Campaign -> Ad Group

      MCC -> Account -> Campaign -> Ad Group

      What are Google Search Partners?

      Websites that aren’t Google properties, but have a search box which delivers Google’s search results

      Websites that belong to Google

      Advertising agencies that manage Google search campaigns

      The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

      Beach chairs

      Best beach chairs

      Best beach chair

      Beach chair

      Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

      Maximum, show up

      Higher, convert

      Lower, sell

      Which two statements are not true about Google Ads Keyword planner?

      It helps forecast the search volume.

      It is only available in your current location.

      keyword ideas.

      It is a not a free tool.

      True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

      True

      False

      What is the primary metric for determining a winning ad?

      Clicks

      Lowest cost per click

      CTR

      Ad position

      What does PLA stand for?

      Priority Listing Ad

      Paid Listing Ad

      Product Listing Ad

      True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule.

      True

      False

      Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

      Interest

      Awareness

      Desire

      Action

      True or false? Frequency capping sets limits on how many times the same person can see an ad.

      True

      False

      How many ad sizes are there on the GDN?

      20

      10

      30

      25

      Which example of display targeting is not one that targets users by content?

      Remarketing

      Contextual Targeting

      Targeting Topics

      Placement Targeting

      Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

      banner, identical

      text, different

      text, identical

      banner, different

      Ads for Universal App Campaigns are created

      Automatically in the Merchant Center

      Automatically from the Google Play store listing

      In the Google Ads UI

      True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs

      True

      False

      How much budget should you set when launching your universal app campaigns?

      50 times that of your target cost per installation

      25 times that of your target per cost installation

      The most you’re willing to lose to gather stats until you're profitable

      If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

      $2

      $0.2

      $0.02

      $0.002

      Which is not an example of a dimension?

      Days of the week

      Visitors

      Devices

      Cities

      Conversion optimizer works by

      A/B testing your landing page for higher conversion rates

      Automatically adjusting bids keywords as well as other dimensions in a campaign

      Automatically finding targeting that will be more likely to convert into users

      Running your campaign during hours where users will be more likely to convert

      True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

      True

      False

      True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

      True

      False

      When you have dedicated landing pages, who is the home page meant to serve?

      Users that do not know you

      Both groups

      Users that already know who you are

      Which is not a consequence of the situation when you don’t bid on your brand name?

      Losing users who are specifically searching for your brand

      Losing positions in organic SERP

      Losing sales from people that are ready to buy, but research you first

      Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

      easy, visible, visible

      easy, relevant, relevant

      complicated, relevant, irrelevant

      expensive, top-ranked, relevant

      How should Remarketing lists be segmented? Choose two options:

      Number of visitors to your landing page

      Value of the users on the list

      Different ad messages that could work best with them


      More info about the certification:

      semrush.com/academy/courses


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

      Sorry, this item is not available in your location.
      Sold out, please go back and pick another option.

      You've purchased this product

      See it in your library

      • Size 119 KB
      • Length 13 pages

      Purchasing SEMrush PPC Fundamentals Exam Answers 2018 PDF...

      Card

      ···· ···· ···· 4242
      Test card

      05/18

      Card

      Use a different card?

      Card

      pp paypal

      or pay with

      We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

      or pay with

      Please confirm your location:
      Your card will be charged US$10.

      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

      Thank you!

        Gumroad Library

        Download from the App Store or text yourself a link to the app

        Download from the App Store or text yourself a link to the app

        Send SMS
        Nevermind