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      SEMrush SMM Fundamentals Exam Answers 2019 PDF

      SEMrush SMM Fundamentals Exam Answers 2019 PDF


      Take this exam to check and document your level of SMM Fundamentals knowledge.

      You will be asked 27 questions.

      You are allowed 30 minutes for the exam.

      To pass the exam, you need to score at least 70%.

      The language of the answers are in English.

      Some Questions:

      True or false? Repeatedly publishing blog posts on the exact same or very similar subjects isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines.



      True or false? The LinkedIn blogging platform is available for both personal and business pages.



      True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.



      True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience.



      True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.



      Mark the true statement.

      Social media today represents the convergence of communication and information

      Social media is meant only for sharing personal content and maintaining personal relationships

      Blogs are good for individuals but not for businesses

      What is the recommended number of social media channels to concentrate on for the purpose of A/B testing?





      Fill in the blank: Employee advocacy works better for ______ companies.




      What is the right order of steps in the Deming Circle?

      Do, Check, Plan, Action

      Plan, Do, Check, Action

      Plan, Check, Do, Action

      Plan, Action, Check, Do

      What type of paid social will give you the possibility to measure ROI?

      Boost your content so that it is seen by the desired number of your followers

      Promote a product that can generate a new sale

      Like or follow campaigns to achieve a desired number of followers

      What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share?

      Like the post

      Retweet their posts and mention them with @

      Follow them and mention them in a tweet using their real name

      Add them to one of your Twitter Lists

      Which strategy do modern companies (especially startups) choose to get their product seen?

      Choose the digital media channel that seems to be the most popular at the time and focus on one channel

      Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.

      Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer's journey

      Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.

      Post video ads for your product as Instagram Stories on a regular basis

      Post plain photos of your product

      Share photos of people that use your products

      Analyze the most engaging types of photos on your competitor’s profiles

      Take photos of your employees and have them make selfies to humanize your brand

      Publish good-looking stock pictures of your product

      If you work for a sportswear company, what type of content should you publish in order to strengthen your company's personal branding?

      Posts directly advertising your company's goods

      Posts about a healthy lifestyle

      Your personal content

      Something that has no connection with your business

      What can’t be done on Facebook?

      Creating open groups to increase engagement

      Engaging the public with live stream video

      Advertising both your business and personal accounts

      Creating VIP closed communities to share special offers and special content

      What is the main idea of digital relationship marketing?

      Using email marketing to engage people who do not use the Internet for search

      Combining organic and paid social efforts

      Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others

      Why is audience retention in your YouTube analytics important?

      It helps you analyze when people start to lack interest in your video content

      It helps you see the numbers of views and likes you have received

      It helps you understand your traffic sources

      Which of the following ways of measuring your social media results we call comparative metrics?

      The metrics that show you the difference between your and your competitors social media performance

      The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post

      The metrics that show you the amount of generating website traffic or getting new leads on your website

      Choose the right statements about hashtags on Instagram. Choose two options.

      It is advisable to use a mix of very popular, mildly popular and less popular hashtags

      A hashtag only make sense in the post description but not in the comments

      5-15 is the recommended number of hashtags for the post

      You can add up to 35 hashtags to a publication

      What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

      Creation of evergreen content

      Content repurposing

      Content curation

      What statements are true about the content buckets approach? Choose two options.

      You should align the weight of each content bucket with your business objectives

      It is better to choose one channel and concentrate on promoting it

      Use feedback from how different content buckets perform on different social media channels to tweak your strategy

      You have to share the same weight between all your posts

      Which social media network has the second highest amount of social media-generated website traffic after Facebook?





      FiIl in the blank: _______ are the most challenging group of people to work with if you don't know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.



      Brand advocates

      Your employees

      Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors' social media presence. Although you can't get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.

      engagement rate, conversion, frequency

      link clicks, engagement, frequency

      community size, conversion, quality

      What should we call an influencer with 543 followers?

      Micro Influencer

      Macro Influencer

      Nano Influencer

      Mini Influencer

      What is the first step for a business that wants to start a social media program?

      Link new and existing content with your own content as well as with other people's

      Find the most appropriate social media channels and content mediums for your business

      Produce relevant and engaging content

      Which factors will help you to be seen despite the changing social network algorithms of any given social network? Choose four answers.

      Always using hashtags regardless of social network

      Historical performance of your posts

      Avoiding personal pages

      Your type of content

      Current performance of your post

      Your follower-to-following ratio should be constant

      Recency of content

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