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      SEMrush Technical SEO Exam Answers 2018 PDF

      SEMrush Technical SEO Exam Answers 2018 PDF

      https://www.certificationanswers.com/en/semrush-technical-seo-exam-answers/


      The language of the answers are in English.


      Some Questions:

      What elements should text links consist of to ensure the best possible SEO performance?

      Anchor text, a-tag with href-attribute

      Nofollow attribute, anchor text

      a-tag with href-attribute, noindex attribute

      What is link juice?

      The number of links pointing at a certain page

      The value a hyperlink passes to a particular webpage

      Optimized website link hierarchy

      What are two the most commonly known best practices to increase crawling effectiveness?

      Multiple links to a single URL

      Using linkhubs

      Meta robots nofollow

      Interlink relevant contents with each other

      Internal, link-level rel-nofollow

      Choose three statements referring to XML sitemaps that are true:

      XML sitemaps must only contain URLs that give a HTTP 200 response

      It is recommended to use gzip compression and UTF-8 encoding

      There can be only one XML sitemap per website

      XML sitemaps should usually be used when a website is very extensive

      It is recommended to have URLs that return non-200 status codes within XML sitemaps

      Choose a factor that affects the crawling process negatively.

      Duplicate pages/content

      A well-defined hierarchy of the pages

      Content freshness

      Choose two statements that are false about the SEMrush Audit Tool.

      It can be downloaded to your local computer

      It can’t audit desktop and mobile versions of a website separately

      It provides you with a list of issues with ways of fixing

      It allows you to include or exclude certain parts of a website from audit

      What is the proper instrument to simulate Googlebot activity in Chrome?

      Reverse DNS lookup

      User Agent Overrider

      User Agent Switcher

      How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs?

      Less than ones without noindex

      Never

      Occasionally

      True or false? It is not possible to have multiple robots meta tags.

      False

      True

      Choose two correct statements about a canonical tag:

      It should point to URLs that serve HTTP200 status codes

      It is useful to create canonical tag chaining

      Each URL can have several rel-canonical directives

      Pages linked by a canonical tag should have identical or at least very similar content

      Fill in the blank. It’s not wise to index search result pages because _____.

      Google prefers them over other pages because they are dynamically generated and thus very fresh.

      they do not pass any linkjuice to other pages

      those pages are dynamic and thus can create bad UX for the searcher

      PRG (Post-Redirect-Get pattern) is a great way to make Google crawl all the multiple URLs created on pages with many categories and subcategories.

      False

      True

      Choose the wrong statement.

      It is important to have all sub-pages of a category being indexed

      Proper pagination is required for the overall good performance of a domain in search results

      rel=next and rel=prev attributes explain to Google which page in the chain comes next or appeared before it

      Pagination is extremely important in e-commerce and editorial websites

      You have two versions of the same content in HTML (on the website and in PDF). What is the best solution to bringing a user to the site with the full navigation instead of just downloading a PDF file?

      Using the X-robots-tag and the noindex attribute

      Introducing hreflang using X-Robots headers

      Using the X-robots rel=canonical header

      What does the 4XX HTTP status code range refer to?

      Server-side errors

      Client-side errors

      Redirects

      Check all three reasons for choosing a 301 redirect over a 302 redirect:

      The rankings will be fully transferred to the new URL

      Link equity will be passed to the new URL

      To not lose important positions without any replacement

      The new URL won’t have any redirect chains

      When is it better to use the 410 error rather than the 404? Choose two answers:

      When there is another page to replace the deleted URL

      If the page can be restored in the near future

      When the page existed and then was intentionally removed, and will never be back

      When you want to delete the page from the index as quickly as possible and are sure it won’t ever be back

      What is the best solution when you know the approximate time of maintenance work on your website?

      Using the 503 status code with the retry-after header

      Using the HTTP status code 200

      Using the noindex directive in your robots.txt file

      Using the 500 status code with the retry-after header

      Choose three answers. What information can be found in an access-logfile?

      The method of the request (usually GET/POST)

      The request URL

      The server IP/hostname

      Passwords

      The time spent on a URL

      True or false? It is recommended to work with log files constantly, making it a part of the 20 SEO routine rather than doing one-off audits.

      False

      True

      Which HTTP code ranges refer to crawl errors? Choose two answers.

      2xx range

      3xx range.

      5xx range

      4xx range

      Choose two statements that are right.

      It is not a good idea to combine different data sources for deep analysis. It’s much better to concentrate on just one data source, e.g. logfile

      Combining data from logfiles and webcrawls helps compare simulated and real crawler behavior

      If you overlay your sitemap with your logfiles, you may see a lack of internal links that shows that the site architecture is not working properly

      Choose two answers. Some disadvantages of ccTLDs are:

      They have strong default geo-targeting features, e.g. .fr for French

      They may be unavailable in different regions/markets

      They need to be registered within the local market, which can make it expensive

      Choose two http response status codes that will work where there is any kind of geographical, automated redirect. We are talking about international requests from different geographical regions.

      301 and 303

      302 and 301

      302 and 303

      You have site versions for France and Italy and you set up two hreflangs for them. For the rest of your end-users you plan to use the English version of the site. Which directive will you use?

      <link rel=”alternate” href=”example.com/” hreflang=”x-default”/>

      <link rel=”alternate” href=”example.com/en” hreflang=”uk”/>

      <link rel=”alternate” href=”example.com/en” hreflang=”en-au”/>

      True or false? The SEMrush Site Audit tool allows you only to define issues that slow down your website and does not give any recommendations on how to fix them.

      True

      False

      Choose two optimization approaches that are useful for performance optimization:

      Avoid using new modern formats like WebP

      Asynchronous requests

      Increase the number of ССS files per URL

      Proper compression & meta data removal for images

      True or false? Pre-fetch and pre-render are especially useful when you do not depend on 3rd party requests or contents from a CDN or a subdomain.

      True

      False

      Fill in the blank. According to the latest statistics, 60% or more of all results for high volume keyword queries in the TOP-3 have already been moved over to run on ______

      HTTP

      HTTPS

      FTP

      What are the two valid statements with regard to the critical rendering path (CRP)?

      The non-critical CSS is required when the site starts to render

      There is an initial view (which is critical) and below-the-fold-content

      CRP on mobile is bigger than on a desktop

      The “Critical” tool on Github helps to build CCS for CRP optimisation

      Choose the correct statement about mark-up

      Invalid mark-up still works, so there’s no need to control it

      Even if GSC says that your mark-up is not valid, Google will still consider it

      Changes in HTML can break the mark-up, so monitoring is needed

      Choose a valid statement about AMP:

      Using AMP is the only way to get into the Google News carousel/box

      AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS

      CSS files do not need to be inlined as non-blocking compared to a regular version

      A regular website can never be as fast as an AMP version

      Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/Xrobots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.

      rel=amp HTML tags

      hreflang tags

      Canonical tags

      Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?

      Responsive web design

      Independent/standalone mobile site

      Dynamic serving 


      More info about the certification:

      semrush.com/academy/courses


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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