SemRush SEO Fundamentals Exam Answers 2018 PDF
The language of the answers are in English.
What is the approximate number of Google’s ranking factors?
What does PLA stand for?
Popular Links Analysis
Product Listing Ads
Personally Listed Ads
What is the name of the URL element that is present on every page except the homepage?
To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.
What is sitemap.xml?
A site map intended for users, similar to a table of contents
A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
A file with a list of a website’s URLs to be indexed
What’s the difference between a 301 and a 302 redirect?
301 is used for a temporary page redirection, 302 for a permanent redirection
301 is used for a page redirection block, 302 for a permanent redirection
301 is used for a permanent page redirection, 302 for a temporary redirection
301 is used for a temporary page redirection, 302 for a redirection block
Which of the following symbols should you use to separate the words in the slug, according to best practice?
Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.
Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?
Which keywords are best to target?
Those with higher volume and lower competition
Those with higher volume and higher competition
Those with lower volume and lower competition
Those with lower volume and higher competition
Which factors will increase the value of a link? Choose two answers.
Links from PBNs
High authority of the linking domain
Relevant keywords in the anchor text
A link with a ‘nofollow’ attribute in the comment section of a blog post
When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.
What does AMP stand for?
Agile Main Page
Advanced Mobile Performance
Artificial Mobile Presentation
Accelerated Mobile Pages
What is the primary difference between mobile search results and desktop search results?
There is no difference
To ensure better user experience, you should have less content on your mobile website
Nofollow backlinks count when it comes to mobile SEO
More focus is made on local results
Schema.org, Microdata markup
Microdata markup, JSON-LD
JSON-LD, Microdata markup
Microdata markup, Schema.org
What are the main ways of improving your mobile website’s user experience? Choose three answers.
Making sure your content is easily readable
Adjusting your page elements to make them easy to click with fingertips
Using a dynamic serving website to make it mobile-friendly
Making your content shorter so users can explore your site faster
Making sure your phone number is clickable
What are the signals that help Google see that your site is targeting a specific country? Choose two answers.
You use the country’s ccTLD
You use the “.com,” “.net,” or “.org” TLD
A subfolder of your website contains the country’s name
You use the country’s language in your hreflang directive in the header
Which of the listed factors are important for local SEO? Choose three answers.
Mentions of your business name, address, and phone number
Total number of backlinks from trusted websites
Links from local websites
Localized site content
Follow/nofollow backlink property
Which of the listed items does Search Console allow you to do? Choose two answers.
Discover the traffic sources and track users by the sources
Make sure that Google can crawl your website
Discover which queries caused your site to appear in certain positions in search results
Monitor and analyze your site’s audience behavior
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