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The Keyword Search Intent Macro

With the launch of my SEO blog post, How To Build a Keyword Matrix [and Why You Need One], I showed examples of an Excel spreadsheet that included a macro for auto-tagging seacher intent.

A few notes about using it:

  • To download it click the 'buy this' item.
  • Enter your email address (this is part of gumroad's checkout, but no spam, promise).
  • Your first time opening the macro-enabled Microsoft Excel file, make sure you click the yellow button at the top to 'enable macro content' or else the intent macro won't work.
  • The file currently contains dummy data that is for example purposes only.

  • I have entered a bunch of the common language I use when tagging search intent in cells B3, B4, and B5. Feel free to try it out or add/edit as you see fit.
  • Make sure you set the 'Last Row' (in Cell H2) to whatever the last row is that you want analyzed, that's where it will stop checking.
  • Click the [Get Intent] button and poof, up to 100,000 rows without breaking a sweat. It will also auto-update every time you change any of the tagging criteria keywords.

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The Keyword Search Intent Macro

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05/18

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