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      Search Ads 360 Certification Exam Answers - Google Marketing Platform 2019

      Search Ads 360 Certification Exam Answers - Google Marketing Platform 2019

      https://www.certificationanswers.com/en/category/google-marketing-platform-certification-exam-answers/search-ads-360-certification-exam-answers/


      Score 100% in last review.


      The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

      2 hours

      8 hours

      6 hours

      4 hours

      What type of bid strategy is supported by the forecasting tool?

      Max clicks

      Conversions or Revenue

      Position

      Rules

      Which three landing page tests are available in Search Ads 360? (select three)

      Select All Correct Responses

      Segment landing page test

      All devices landing page test

      Desktop landing page test

      Mobile landing page test

      In what order should new entities be created (assuming no campaigns already exist)?

      Keyword > Ad Group > Campaign

      Campaign > Ad Group > Ad > Keyword

      Ad Group > Keyword > Campaign

      Keyword > Campaign > Ad Group

      What could prevent Inventory Management from making changes to a campaign?

      Edits to ad rotation settings

      Manual edits to campaign name or status

      Edits to campaign bids or bid strategies

      Manual edits to keyword URL templates

      Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

      Remove user access to an agency’s advertisers

      Edit all advertisers within an agency

      Edit advertiser components

      Edit advertiser settings

      When a reporting view is saved, who has access to the view?

      All users within that advertiser

      No users within that advertiser

      Select users within that advertiser

      Only users with edit access within that advertiser

      When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

      Search Ads 360

      Display & Video 360

      Each product uses separate currencies

      Campaign Manager

      What action should be used to pass a conversion attribute (such as shipping cost)?

      Set up Custom Floodlight Variable using bulksheets

      Set up an additional Floodlight tag and pass the shipping cost through the revenue field

      Set up Custom Floodlight Variable using the relevant engine frontend

      Set up Custom Floodlight Variable as a metric

      Which two filters are available in the change history report? (select two)

      Creation date

      Change Type

      Geo

      Campaign

      If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

      The advertiser's timezone

      The engine's timezones

      Campaign Manager's timezone

      Greenwich Mean Time (GMT)

      Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

      GCLID

      Keyword

      Campaign ID

      Match Type

      If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

      Billing currency

      Engine's currency

      Ad group's currency

      Advertiser's currency

      Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

      Max CPA

      Impression share

      Profit

      What setting should be applied to a Floodlight tag passing offline conversion data?

      Primary source is offline

      Dynamic tag

      Image tag only

      Primary source is retail

      Which three frequencies can be scheduled for reports? (select three)

      Monthly

      Daily

      Weekly

      Hourly

      Data Exclusion events exclude data for a minimum of how many hours?

      24 hours

      What are two key differentiators in functionality between labels and business data?

      Ability to pause biddable items

      Ability to attach a business calendar

      Ability to report at the campaign level

      Ability to pivot metrics within Search Ads 360

      What Floodlight tag measures purchases and revenue on a website?

      Counter

      Revenue

      Transaction

      Action

      When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

      Each product uses separate time zones

      At which three levels can automated rules be set up? (select three)

      Agency

      Engines

      Keywords

      Campaigns

      Which two types of campaigns do bid strategy opportunities analyze? (select two)

      Google Ads App campaigns

      Gemini manual campaigns

      Bing Ads manual campaigns

      Google Ads manual campaigns

      Which two segments CANNOT be applied to reporting data? (select two)

      Business data

      Attribution model

      User ID

      Device type

      What attribution model assigns all credit to the last click on a paid search ad before a conversion?

      Data-Driven

      Last paid search interaction

      First interaction

      Position-based

      Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

      Bulksheets

      Search Ads 360 API

      Campaign Manager API

      Google Ads API

      Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

      Ad groups

      Keywords / Product Groups

      Which level's settings CANNOT be edited with bulksheets? (select two)

      Advertiser

      Ad Group

      Network

      Bulksheets can be used to complete which two tasks? (select two)

      Generate formula columns in bulk

      Upload offline conversions

      Upload custom Floodlight variable data

      Create labels

      Which three modifiers can be automated by a bid strategy? (select three)

      Mobile bid adjustments

      Location target bid adjustments

      Search impression share bid adjustments

      Remarketing target bid adjustments

      What does it mean when the "Stop sync" button is greyed out?

      The engine account is paused.

      The sync is complete

      The engine type is "Other.

      The sync is applying updates.

      Which two types of goals can be targeted in Bid Strategies? (select two)

      Conversion

      Profit Margin

      What happens when an engine is paused?

      Syncs are paused from the engine

      Active campaigns are paused

      All campaigns are paused

      Ad groups and keywords are paused

      Which three changes can a user set up using scheduled edits? (select three)

      Lower bids on keywords during weekends

      Raise bids on keywords every Monday at 7am

      Activate a new bid strategy

      Activate ads or keywords at a specific time

      During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

      Increase bidding portfolio by 2 new keywords

      Decrease bidding portfolio by 1 low-performing keyword

      Decrease CPA target of bid strategy 60%

      Decrease maximum bid in the bid strategy setting 40%

      What is the Search Ads 360 account hierarchy?

      Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

      Advertiser > Engine > Campaign >Keyword

      Agency > Advertiser > Engine > Campaign > Keyword

      Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

      Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

      Set up a Custom Dimension in Google Analytics

      Set up a custom Floodlight variable as a dimension in Search Ads 360

      It is not possible to pass conversion attributes

      Set up a custom Floodlight variable in Google Tag Manager

      Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

      Custom Variables

      What conversion data can be uploaded using bulksheets?

      Google Analytics goal data

      Custom Floodlight variable data

      Google Ads conversions data

      Offline conversion data

      What level should be used to evaluate performance of a bid strategy?

      Individual campaign

      Individual keyword

      Individual ad

      Bid strategy

      Which three engines are supported by the Search Ads 360 API? (select three)

      Ask.com

      Bing

      Gemini

      Google Ads

      Which two conversion sources can be reported in custom columns? (select two)

      Floodligh

      Bing Conversion Trackers

      Gemini Conversion Trackers

      Google Ads Conversion Trackers

      Which three requirements must be met to run a successful ad copy test? (select three)

      Ads must only include one ad copy test at a time

      All keywords and engines must be paused

      Each ad must contain only one landing page URL

      Minimum number of required impressions for each ad group

      Which two column categories appear in formula columns? (select two)

      Conversion metrics

      Search impr share

      Engine metrics

      Creation time

      What feature may be used to report on a specific Floodlight conversion?

      Custom Column

      Custom Dimension

      Custom Metric

      Which two conversion sources can be selected in bid strategies? (select two)

      Google Tag Manager goals

      Floodlight

      Google Analytics

      Bing Universal Event Tracking

      What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

      Landing page test

      Placeholder keyword

      What occurs when auto-tagging is enabled?

      A label is added to all Google Ads campaigns

      A Google click ID is appended to all landing page URLs

      A scheduled edit is created for all Google Ads campaigns

      A Google Click ID is reported in the budget pacing report

      What feature may be used to edit custom Floodlight variable data?

      Text Editor

      Which two types of uploads can be made through an sFTP endpoint? (select two)

      Conversions

      Inventory management feeds

      Google Search history

      What function do ValueTrack parameters perform?

      Create custom date segmentation

      Dynamically insert information

      Track additional conversion types

      Automatically sync to Google Tag Manager

      At which two levels can URL Templates be set up? (select two)

      Engine

      What step would be taken to check if an inventory management template has created any entities?

      Apply an "Inventory template ID" filter

      Create an Executive Report with no filters

      Filter for errors in the reporting dashboard

      Check the template's progress bar

      What metrics estimate conversions that measure user behavior across devices and environments?

      clicks

      Cross-environment metrics

      visits

      cost

      What two Floodlight activity group types can be set up? (select two)

      Metric

      Dimension

      Sales

      Campaigns can only be copied within the same engine account for which two engines? (select two)

      Yahoo Gemini

      Bing Ads

      Social

      adMarketplace

      What is the default attribution model for Floodlight?

      First Click

      Last Click

      Last Impression

      Which two user types can activate the conversion API? (select two)

      Agency manager

      Advertiser manager

      Advertiser user

      Agency user

      At which three levels can bid strategies be applied? (select three)

      When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

      2 weeks

      1 week

      3-4 weeks

      3 months

      Which three URLs are involved in a landing page test? (select three)

      Original

      Control

      Experiment

      Rule

      What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

      Attribution

      Remarketing lists

      If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

      1 hour

      12 hours

      What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

      Advanced Targeting

      When Campaign Manager isn't used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

      Placement

      Publisher

      Which three features can be used to integrate offline conversion data? (select three)

      sFTP

      Google Data Studio

      What is shown in the "Last sync" details tab? (select two)

      A list of campaigns modified

      The time that the sync occurred

      A list of error types

      The number of errors during the sync

      What configuration setting eliminates duplicate conversions between advertisers?

      Shared Floodlight configuration

      Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

      Deliver daily file to shared sFTP

      Executive reports can't be sent to a user with no access to Search Ads 360

      Send a downloaded PDF or Excel file

      Link to a shared version of the generated report

      What permissions are needed to create an advertiser?

      Advertiser user (edit access)

      Advertiser viewer

      Read-only

      Where can a saved web query be found?

      In the right-hand menu, click Attribution, then Web Query

      In the left-hand menu, click Budget Management, then Web Query

      In the left-hand menu, click Downloads then Web Query

      In the right-hand menu, Click Advertiser Settings, then Web Query


      More info about certification:

      academy.exceedlms.com/student/path/8639


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-10

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