Search Ads 360 Certification Exam Answers - Google Marketing Platform 2019
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How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
What type of bid strategy is supported by the forecasting tool?
Conversions or Revenue
Which three landing page tests are available in Search Ads 360? (select three)
Select All Correct Responses
Segment landing page test
All devices landing page test
Desktop landing page test
Mobile landing page test
In what order should new entities be created (assuming no campaigns already exist)?
Keyword > Ad Group > Campaign
Campaign > Ad Group > Ad > Keyword
Ad Group > Keyword > Campaign
Keyword > Campaign > Ad Group
What could prevent Inventory Management from making changes to a campaign?
Edits to ad rotation settings
Manual edits to campaign name or status
Edits to campaign bids or bid strategies
Manual edits to keyword URL templates
Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
Remove user access to an agency’s advertisers
Edit all advertisers within an agency
Edit advertiser components
Edit advertiser settings
When a reporting view is saved, who has access to the view?
All users within that advertiser
No users within that advertiser
Select users within that advertiser
Only users with edit access within that advertiser
When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
Search Ads 360
Display & Video 360
Each product uses separate currencies
What action should be used to pass a conversion attribute (such as shipping cost)?
Set up Custom Floodlight Variable using bulksheets
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable using the relevant engine frontend
Set up Custom Floodlight Variable as a metric
Which two filters are available in the change history report? (select two)
If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
The advertiser's timezone
The engine's timezones
Campaign Manager's timezone
Greenwich Mean Time (GMT)
Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
Ad group's currency
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
What setting should be applied to a Floodlight tag passing offline conversion data?
Primary source is offline
Image tag only
Primary source is retail
Which three frequencies can be scheduled for reports? (select three)
Data Exclusion events exclude data for a minimum of how many hours?
What are two key differentiators in functionality between labels and business data?
Ability to pause biddable items
Ability to attach a business calendar
Ability to report at the campaign level
Ability to pivot metrics within Search Ads 360
What Floodlight tag measures purchases and revenue on a website?
When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
Each product uses separate time zones
At which three levels can automated rules be set up? (select three)
Which two types of campaigns do bid strategy opportunities analyze? (select two)
Google Ads App campaigns
Gemini manual campaigns
Bing Ads manual campaigns
Google Ads manual campaigns
Which two segments CANNOT be applied to reporting data? (select two)
What attribution model assigns all credit to the last click on a paid search ad before a conversion?
Last paid search interaction
Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
Search Ads 360 API
Campaign Manager API
Google Ads API
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
Keywords / Product Groups
Which level's settings CANNOT be edited with bulksheets? (select two)
Bulksheets can be used to complete which two tasks? (select two)
Generate formula columns in bulk
Upload offline conversions
Upload custom Floodlight variable data
Which three modifiers can be automated by a bid strategy? (select three)
Mobile bid adjustments
Location target bid adjustments
Search impression share bid adjustments
Remarketing target bid adjustments
What does it mean when the "Stop sync" button is greyed out?
The engine account is paused.
The sync is complete
The engine type is "Other.
The sync is applying updates.
Which two types of goals can be targeted in Bid Strategies? (select two)
What happens when an engine is paused?
Syncs are paused from the engine
Active campaigns are paused
All campaigns are paused
Ad groups and keywords are paused
Which three changes can a user set up using scheduled edits? (select three)
Lower bids on keywords during weekends
Raise bids on keywords every Monday at 7am
Activate a new bid strategy
Activate ads or keywords at a specific time
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Increase bidding portfolio by 2 new keywords
Decrease bidding portfolio by 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid in the bid strategy setting 40%
What is the Search Ads 360 account hierarchy?
Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
Advertiser > Engine > Campaign >Keyword
Agency > Advertiser > Engine > Campaign > Keyword
Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
Set up a Custom Dimension in Google Analytics
Set up a custom Floodlight variable as a dimension in Search Ads 360
It is not possible to pass conversion attributes
Set up a custom Floodlight variable in Google Tag Manager
Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
What conversion data can be uploaded using bulksheets?
Google Analytics goal data
Custom Floodlight variable data
Google Ads conversions data
Offline conversion data
What level should be used to evaluate performance of a bid strategy?
Which three engines are supported by the Search Ads 360 API? (select three)
Which two conversion sources can be reported in custom columns? (select two)
Bing Conversion Trackers
Gemini Conversion Trackers
Google Ads Conversion Trackers
Which three requirements must be met to run a successful ad copy test? (select three)
Ads must only include one ad copy test at a time
All keywords and engines must be paused
Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group
Which two column categories appear in formula columns? (select two)
Search impr share
What feature may be used to report on a specific Floodlight conversion?
Which two conversion sources can be selected in bid strategies? (select two)
Google Tag Manager goals
Bing Universal Event Tracking
What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
Landing page test
What occurs when auto-tagging is enabled?
A label is added to all Google Ads campaigns
A Google click ID is appended to all landing page URLs
A scheduled edit is created for all Google Ads campaigns
A Google Click ID is reported in the budget pacing report
What feature may be used to edit custom Floodlight variable data?
Which two types of uploads can be made through an sFTP endpoint? (select two)
Inventory management feeds
Google Search history
What function do ValueTrack parameters perform?
Create custom date segmentation
Dynamically insert information
Track additional conversion types
Automatically sync to Google Tag Manager
At which two levels can URL Templates be set up? (select two)
What step would be taken to check if an inventory management template has created any entities?
Apply an "Inventory template ID" filter
Create an Executive Report with no filters
Filter for errors in the reporting dashboard
Check the template's progress bar
What metrics estimate conversions that measure user behavior across devices and environments?
What two Floodlight activity group types can be set up? (select two)
Campaigns can only be copied within the same engine account for which two engines? (select two)
What is the default attribution model for Floodlight?
Which two user types can activate the conversion API? (select two)
At which three levels can bid strategies be applied? (select three)
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
Which three URLs are involved in a landing page test? (select three)
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
When Campaign Manager isn't used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
Which three features can be used to integrate offline conversion data? (select three)
Google Data Studio
What is shown in the "Last sync" details tab? (select two)
A list of campaigns modified
The time that the sync occurred
A list of error types
The number of errors during the sync
What configuration setting eliminates duplicate conversions between advertisers?
Shared Floodlight configuration
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
Deliver daily file to shared sFTP
Executive reports can't be sent to a user with no access to Search Ads 360
Send a downloaded PDF or Excel file
Link to a shared version of the generated report
What permissions are needed to create an advertiser?
Advertiser user (edit access)
Where can a saved web query be found?
In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Budget Management, then Web Query
In the left-hand menu, click Downloads then Web Query
In the right-hand menu, Click Advertiser Settings, then Web Query
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