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Special Report: VIZIO Fall TV Viewership Trends

The fall of 2020 has been unlike any programming period we’ve seen before. All major sports leagues were competing at once. Election dramas kept people glued to news networks, and fall programming started trickling back to TV.

Inscape, VIZIO’s data unit with insights from a panel of more than 16 million active and opted-in smart TVs, has put together a special report with audience insights around TV viewership this fall for a few high-profile returning shows: The Bachelorette, The Voice, The Goldbergs, The Conners, black-ish and American Housewife

Highlights include:

- Connected TV viewership growth since COVID-19 began

- What else fans of The Bachelorette are watching on TV

- Viewership crossover for popular singing competitions The Voice and The Masked Singer

- Crossover trends and other shows watched by fans of ABC’s Wednesday night comedy line up

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  • Size851 KB
  • Length8 pages


Special Report: VIZIO Fall TV Viewership Trends

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