Special Report: VIZIO Sports Viewership Trends

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The fall of 2020 has been unlike any programming period we’ve seen before. All major sports leagues were competing at once. Election dramas kept people glued to news networks, and fall programming started trickling back to TV.

Inscape, VIZIO’s data unit with insights from a panel of more than 16 million active and opted-in smart TVs, has put together a special report with audience insights around sports viewership this fall.

Highlights include:

- Connected TV viewership growth since COVID-19 began

- Top sports by watch-time

- Viewership crossover NFL, college football, MLB, NBA and NHL

- What else sports fans are watching on TV

- Viewership crossover for sports fans vs. nightly news shows

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Special Report: VIZIO Sports Viewership Trends

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