Specifier Insights Report by SpecifiedBy

Last year, SpecifiedBy analysed data on the building product interests of more than 35,000 specifiers in the UK, well placing us to provide insights into the needs of this market.

Our report combines high-level analysis of various data, including relevant Google search data and detailed, qualitative feedback from over 350 specifiers, providing you with unique insights into and specifiers select yours, or your competitors building products and materials.

With over 80 pages of data, the report is filled with valuable, actionable insights into exactly what specifiers want from building product manufacturers and what helps influence their decisions.

We've also looked at trends in Google searches (the #1 place specifiers look for your products) for various product categories, types and brands over the last year, highlighting and identifying opportunities to gain an advantage in 2015.