After months without live sports, MLB, NBA and NHL games returned to TV in July and August, bringing fans (and advertisers and networks) some needed relief. And while those games continue, and both college football and the NFL get started, all of these leagues walk a tightrope right now. Even one positive test could derail months of preparations to get teams back on the field.
In TV[R]EV’s new Summer TV Sports Report, we dive into viewership trends around the return of sports, who’s watching and what else these audiences are watching when games aren’t on. With four of college football’s 10 conferences also postponing their respective seasons, we identify where audiences for leagues like the Big Ten and Pac-12 (neither of which are currently set to play this fall) can also be found.
This report utilizes exclusive information from VIZIO’s Inscape, the TV data company with insights from a panel of more than 16 million smart TVs, as well as advertising highlights from always-on TV ad measurement and attribution company iSpot.tv.
In the report, you’ll learn:
- Which sports TV are most tuned into
- League viewing hotspots by DMA
- Top brand advertisers during sports’ return
- What audiences are watching when sports aren’t on
- How postponements will impact college football networks and advertisers
- Viable alternatives to capture sports audiences without access to playoff ad buys
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